Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Chinese Brand Alphabetic Naming: How to Craft Strong Alphabetic Names for Chinese Brands?

In recent years, Chinese brands have stepped abroad with an increasingly confident attitude. In the meantime, Chinese brands targeting local consumers are also going thro…

Mastering Brand Storytelling in China

In today's competitive landscape, effectively disseminating brand messages is essential for companies aspiring to succeed. With the increasing difficulty of reaching cust…

Brand Identity: New Bath and Body Brand Named “Stop the Water While Using Me!”

In this era of heightened eco-consciousness, "green chic" has become a lasting trend, transcending the ever-changing landscape of fashion. The resonance is evident: a pro…

Instagram’s Growing Brand Positioning Problem: Staying Relevant

#TheStruggleIsReal Evolving Brand Positioning: Instagram's Relevance to Millennials In today's saturated market, brands face the challenge of staying relevant, particular…

Brand Positioning in the Airport Industry: How Changi Airport Continues to Reinvent Travel

Singapore’s Changi Airport has long been a benchmark for excellence in aviation, but its evolution into a global lifestyle destination sets it apart. With 13 ‘World’s Bes…

Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion

Unveiling the Essence of 'Kawaii': Beyond Cutness in the World of Hair Cosmetic Brand Explore the multifaceted meaning of 'Kawaii,' where cute outfits and sweet voices ar…

B2B2C Branding: Why the End Consumer Matters

Business to business communication models are changing. In a space that has historically relied on product specs, technical jargon and raw data to drive sales, many B2B b…

The Paradox of the Researcher

We do not trust imagination, but that’s how we think most of the time.In the occidental mind, it has long been accepted that imagination would induce you into error and f…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject