Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




From Hipster to Dorkbot, Creating Chinese Names for Subcultures

In the contemporary landscape, the notion of "culture" has evolved into a dynamic and all-encompassing concept. What we now recognize as mainstream cultures often had the…

Turning the Page: Eslite’s Timely Pivot

Traditional bookstores are dying. Case in point: Page One. Once the largest bookstore chain in Hong Kong, the Singapore-based company first entered the city in the 1990s.…

MADReport: Product & Service Localization for Web Companies

Dear Reader,It is with great excitement that the MADJOR team brings you the second MADReport of 2017. Published quarterly, MADReports bring forward the best of the team’s…

Automobile Naming Trends from 2017 International Auto Shows

Following the conclusion of the Frankfurt Auto Show in September and the Guangzhou Auto Show in November, the fierce competition among automobile manufacturers in 2017 re…

Pharmaceutical Naming and IP Protection

In recent years, the Pharmaceutical Naming landscape in China has witnessed remarkable growth, contributing significantly to its 11% share of the global pharmaceutical ma…

Sonic Branding: How Owning a Sound Identity Can Build Your Brand

Experience the power of sonic branding with Xbox's iconic audio signature. As the black Xbox One controller triggers the crystal clear whoosh, it's a sound that resonates…

Chinese Brand Naming Trends in the Modern Age

Amidst the rapid evolution of China's economy and the flourishing global commerce, a wave of new business forms and technologies has emerged. From the dynamic sharing eco…

Luxury Chinese Fashion Brand Erdos “1436” Identifies the Importance of Visual Identity

Discover the epitome of elegance with 1436, a renowned Luxury Chinese Fashion Brand. Launched in 2007 by the prestigious Inner Mongolia-based Erdos Group, the brand takes…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject