Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Virtual Influencer: How to build its Business Image with Verbal Branding Strategy?

As the metaverse gains international attention, virtual influencers, often seen as gateways to this virtual realm, are taking the digital world by storm. Hyper-realistic …

The Value of Employer Branding: Building Nimbler, More Responsive Brands from the Inside Out

“No matter the industry or the fact that a brand is product or service, B2B, B2C, or B2B2C-oriented, its brand promise lives and dies by its employees and their ability t…

Brand Positioning Strategies of the Rising Chinese Smartphone Brands

UPDATE (JUL 2016): Over the past few years, China's own smartphone brands continue to thrive. Major players such as Xiaomi and Huawei dominate with outstanding quality, d…

Smartwatch Brands: Why Apple Watch May Just Bring the Smartwatch to Everyone

In the earlier part of the year, notable smartwatch brands like Samsung, Motorola, LG, and Asus unveiled their cutting-edge products. The lineup expanded further on Septe…

Best Brand Tagline: The Secret of Building an Emotional Bond with Your Consumers

Another “Singles Day” is here. The creator of this shopping fest, Tmall, has begun a variety of exciting promotions since the beginning of October. Among these, one of th…

Brand Awareness: Who owns “App”? The battle for generic names for brands

Apple and Amazon In 2001, Apple inaugurated its inaugural store in the United States, marking a pivotal moment in the company's history. Subsequently, the introduction of…

How To Plan Overseas Brand Growth?

Going global means more than just export Far from being an abstraction, branding is a set of tools and methods meant to support business growth. Nowhere is this more obvi…

Rethinking Internal Branding: How to Break Free from the Stumbling Blocks of Evolution

Internal branding remains a critical differentiator for companies aiming at enhanced success, growth, and loyalty. Despite its evident benefits, why do companies not prio…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject