Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Brand Sustainability: Environmental Sustainability in the Age of Consumerism

In recent times, the mention of "sustainability" has surpassed even popular cultural references like Marvel and Avengers. This upward trend highlights the increasing atte…

Brand Positioning in the Airport Industry: The World’s Best Airport Changi

Explore the unique brand positioning in the airport industry with the introduction of Jewel Changi. Since its April opening, this joint venture between Changi Airport and…

Chinese TV brands declared outlaws

Explore a compelling revelation on danwei.org today: an eye-opening report reveals that a significant 40% of Chinese TV brands' names and logos are in direct violation of…

Cultural Naming: How brands can take advantage of the multicultural aspect of the Chinese market

As you meander through the vibrant streets of Shanghai, a dichotomy of brand names unfolds: some elegantly scribed in Chinese characters, while others exude an internatio…

Name Analysis: Chinese Indigenous Brands with Foreign Names

In recent years, a discernible shift has emerged in the consciousness of Chinese companies, indicating a heightened awareness and understanding of the paramount significa…

Global Branding Localization: 5 Best and Worst Chinese Adaptations

Just as hiring an interpreter ensures eloquent communication with business partners, adapting your corporate communication is crucial for conveying brand values, position…

How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning: Your Target Matters

This is the 1st part of our 'How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning' article, which will guide you through principles and great cases…

Influencer Marketing: Are They Really Influencing Others’ Purchase Decisions?

Witness the evolution of traditional word-of-mouth into the dynamic realm of influencer marketing. In today's digital landscape, a burgeoning group of content creators, d…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject