Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Building Brand Resilience: Takeaways from FUSE Miami 2016

Global Branding Agencies and B2C brands worldwide recently gathered at a singular event. The backdrop: Nobu Eden Roc, Miami. The central theme: Leveraging 'Design as a St…

Name Analysis: Chinese Brand Names that Make You Happy

Explore the impact of Chinese brand names and their ability to evoke joy and curiosity. Learn how carefully selecting elements of a brand name can create a unique and joy…

Understanding Your Consumers Through Video: Video Ethnography for Brand Research in China

WHAT IS VIDEO ETHNOGRAPHY? Video ethnography is the process of recording in-depth interviews in the context of participants’ natural, everyday settings. Ethnographers go …

AI Brand Experience: How Netflix Uses AI with a Human Touch to Elevate Brand Experience

In the past decade, discussions surrounding artificial intelligence (AI) have captured a lot of media attention. While some warn that our pursuit of achieving full AI wou…

The Taste of Brand Excellence: A Deep-dive into 6 of NYC’s Hottest Brand-Restaurants and Cafes

In New York City, brands are redefining consumer engagement through experiential dining. Luxury fashion houses and innovative companies are transforming traditional retai…

Health Insurance in the Obamacare Era: What Does it Mean for Brands?

In 2010, when Former U.S. President Barack Obama signed the Affordable Care Act, commonly known as Obamacare, into law, discussions primarily revolved around its broader …

Auto Brand Positioning: Buick Selling the American Dream

As we mentioned before, the new General Motors consists of four core brands with excellent auto brand positioning, including Buick, Cadillac, Chevrolet and GMC. Chevy is …

B2B Branding: Branding for Business-to-Business Companies

When you think of a great brand, what comes to mind? Some of the most valuable brands in the world today include Google, Microsoft, Coca Cola, IBM, McDonalds, Apple, and …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject