Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

LABReport Vol. 1 Iss. 3 Mar 2008

Words From The Editor
Spring is here, and with it we bring you a fresh new LABReport.

In this issue, you will find an exploration of the naming issues which arise from brand mergers, as well as an article which questions how acronymic brand names translate to the Chinese market. We would also like to direct you to our News & Happenings section to find out about Labbrand’s Visual Identity services, our latest addition to Labbrand’s service portfolio, providing comprehensive solutions for building strong, innovative and valuable brands.

We value our readers’ feedback. As we have received a number of requests for a return to the online format of our original newsletters, in addition to readers who are decidedly in favor of the downloadable version, we will now make the LABReport available both in HTML and in PDF. 

And as always, enjoy the reading!

The LABReport Team

To download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




Dairy Brand Naming: Innovative Strategies for Plant-Based Dairy Brands

The Rise of Plant-based DairyFrom almond, soy, macadamia to coconut, plant-based dairy is one of the most developed plant-based food categories globally. Before, plant-ba…

Fragmented Time in China: How Chinese Spend 3.9 Hours on Smartphones Every Day

Fragmented Time in China is a unique phenomenon defined by consumers as the numerous instances during the day when there's free time to spare – whether waiting for someon…

Standing Out While Fitting In: a Dilemma for Brands and Humans

In the essential teachings of Branding 101, the mantra is clear: be different. Standing out in your category, capturing consumer attention, and being memorable are fundam…

Top 10 Takeaways for Semiotics Researchers in China from Semiofest 2014

We have delved into and comprehended the intricacies of Chinese culture, translating our insights into actionable brand strategies. Employing semiotics as a research tool…

B2B2C Branding: Why the End Consumer Matters

Business to business communication models are changing. In a space that has historically relied on product specs, technical jargon and raw data to drive sales, many B2B b…

Brand Strategy: GM Launches the 103rd Car Brand in China, Baojun

In China's fiercely competitive auto market, boasting 102 existing brands, the landscape is evolving with the introduction of its 103rd brand—Baojun, translating to 'trea…

Understanding Chinese Brand Names Online

In today’s competitive market, standing out is a challenge. Building a strong brand is essential for creating barriers against competitors. A key element in establishing …

Platform Branding: Decoding Positioning to Understand the Secret Source of Success

Discussions around platforms such as Alibaba, Facebook, Google and more have been some of the hottest topics in the world. Through those discussions the platform business…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject