Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Strategy
Contact Us

Brand Strategy-The Ultimate Olfactive Application: Scented Laptop

Are you in search of a laptop that seamlessly integrates cutting-edge technology while captivating your senses? Your quest ends here! Asus, the renowned creator of the Eee series, proudly introduces the F6V line, a testament to its pioneering brand strategy featuring model-customized, innovative olfactive signatures.

The F6V line presents a captivating array with four distinct models: Musky Black, adorned with sports graffiti art and a masculine cologne scent; Floral Blossom, a vibrant pink beauty with summery patterns and a floral fragrance; Morning Dew, a pastel green laptop adorned with nature-inspired decorations and a grassy scent; and Aqua Ocean, a blue masterpiece featuring wave motifs and an invigorating aquatic scent. This diverse range reflects Asus’s innovative brand strategy, combining unique design elements with customized olfactive signatures to enhance the user experience.

Apparently, the scents will last three to six months depending on how often the computer is powered on.

These cutting-edge laptops boast a range of impressive features, including 13.3-inch screens, powerful Intel Centrino2 processors, Windows Vista OS, integrated webcams, expansive storage with up to 320GB of hard drive space, and support for up to 4GB of DRAM. Ensuring both functionality and security, these laptops are equipped with a fingerprint scanner for secure access.

Looking for innovation-inspired laptops? Asus has precisely what you need. Experience the synergy of advanced technology and innovative brand strategy with Asus’s F6V line, redefining the boundaries of laptop design and performance.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Blockchain Your Brand Promise: How to Leverage the Blockchain as a Brand Manager

There is no shortage of research on the Blockchain and its implications for disrupting current technologies. Indeed, while the Blockchain started with grassroots projects…

Year of the Dragon Reflections – How Brands Make Their Mark with Meaningful Celebrations this Lunar New Year 

As the Lunar New Year festivities draw to an end, it is an opportune moment to reflect on the significance of this annual celebration and its resonance, particularly in t…

Mastering Brand Storytelling in China

In today's competitive landscape, effectively disseminating brand messages is essential for companies aspiring to succeed. With the increasing difficulty of reaching cust…

Branding Strategies: Branding Through the Olympics for Chinese and Global Brands

As the world anticipates the 2012 Summer Olympic Games in London, brands gear up for a unique opportunity to enhance their visibility and explore new marketing avenues. T…

Semiotics in Packaging Design: Biscuits in Malaysia

When consumers step into a supermarket, they face sensory overload: dozens of displays with multiple brands. Which noodles or snacks a consumer buys may sometimes seem ra…

Beautiful Names: Decoding Naming Secrets for Cosmetic Brands

When you open a fashion magazine, you will see a sea of beauty products. With full-page images, the product names almost look mesmerizing. But after a few pages, you will…

Brand Naming Systems: Build A Good Nomenclature for Your Brand’s Portfolio

When we talk about nomenclatures, the first thing that tends to come to mind is a complex combination of words and letters, as well as brand naming systems, that seem to …

Brave Brands in Uncertain Times

In the midst of sweeping uncertainty, both in newsfeeds and everyday life, individuals find themselves influenced by anticipated policy shifts in areas like health, educa…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject