Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Strategy
Contact Us

Brand Strategy-The Ultimate Olfactive Application: Scented Laptop

Are you in search of a laptop that seamlessly integrates cutting-edge technology while captivating your senses? Your quest ends here! Asus, the renowned creator of the Eee series, proudly introduces the F6V line, a testament to its pioneering brand strategy featuring model-customized, innovative olfactive signatures.

The F6V line presents a captivating array with four distinct models: Musky Black, adorned with sports graffiti art and a masculine cologne scent; Floral Blossom, a vibrant pink beauty with summery patterns and a floral fragrance; Morning Dew, a pastel green laptop adorned with nature-inspired decorations and a grassy scent; and Aqua Ocean, a blue masterpiece featuring wave motifs and an invigorating aquatic scent. This diverse range reflects Asus’s innovative brand strategy, combining unique design elements with customized olfactive signatures to enhance the user experience.

Apparently, the scents will last three to six months depending on how often the computer is powered on.

These cutting-edge laptops boast a range of impressive features, including 13.3-inch screens, powerful Intel Centrino2 processors, Windows Vista OS, integrated webcams, expansive storage with up to 320GB of hard drive space, and support for up to 4GB of DRAM. Ensuring both functionality and security, these laptops are equipped with a fingerprint scanner for secure access.

Looking for innovation-inspired laptops? Asus has precisely what you need. Experience the synergy of advanced technology and innovative brand strategy with Asus’s F6V line, redefining the boundaries of laptop design and performance.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Bilibili with Brand Community Building: from ACG Niche to Streaming Powerhouse

In its early stages, Bilibili, one of the dominant ACG (Animation, Comics, Gaming) platforms, was a utopia for Japanese animation lovers. The website required users to ta…

Brand Image: How Brands Leverage Traditional Culture and Refreshing Ideas

International brands follow a tradition of launching Chinese New Year limited editions to enhance their brand image and reconnect with Chinese consumers during this pivot…

Brand Localization or Simply Well Planned Branding?

Unlocking Success: The Power of Brand Localization in Global Expansion As the world economy continues to globalize, numerous brands are seizing the opportunity to expand …

Semiotics vs. Semiology: What the Difference means to brands

In previous articles we have discussed semiotics as a powerful tool for product innovation and analyzing advertising. Using semiotics, brands can take advantage of codes …

FMCG Market Entry Research for RTD Brand Localization in Indonesia

A FMCG Market Entry Research for “Es Teh” With a rumbling tummy, I took a seat in one of the restaurants that serves mouth-watering Indonesian cuisine in a bustling shopp…

Alcohol Branding for the New Generation: Be Culturally Relevant

Dive into the intricate world of alcohol branding in China, where consumption habits span diverse occasions—from celebratory weddings to family gatherings during the New …

Brand Strategy: “JIA YOU!” – How to “Give Some Gas” to Your Fledgling China E-Commerce Business

In previous decades, breaking into the Chinese market felt as challenging as conquering the Great Wall for many companies. Rewind to the 1980s and 90s, and it seemed that…

Research for Brand Innovation and Product Innovation

In recent years, the term "innovation" has become a pervasive buzzword, capturing the attention of researchers, marketers, strategists, and designers. Acknowledged as a p…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject