Search for content of interest
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Strategy
Contact Us

Brand Strategy-The Ultimate Olfactive Application: Scented Laptop

Are you in search of a laptop that seamlessly integrates cutting-edge technology while captivating your senses? Your quest ends here! Asus, the renowned creator of the Eee series, proudly introduces the F6V line, a testament to its pioneering brand strategy featuring model-customized, innovative olfactive signatures.

The F6V line presents a captivating array with four distinct models: Musky Black, adorned with sports graffiti art and a masculine cologne scent; Floral Blossom, a vibrant pink beauty with summery patterns and a floral fragrance; Morning Dew, a pastel green laptop adorned with nature-inspired decorations and a grassy scent; and Aqua Ocean, a blue masterpiece featuring wave motifs and an invigorating aquatic scent. This diverse range reflects Asus’s innovative brand strategy, combining unique design elements with customized olfactive signatures to enhance the user experience.

Apparently, the scents will last three to six months depending on how often the computer is powered on.

These cutting-edge laptops boast a range of impressive features, including 13.3-inch screens, powerful Intel Centrino2 processors, Windows Vista OS, integrated webcams, expansive storage with up to 320GB of hard drive space, and support for up to 4GB of DRAM. Ensuring both functionality and security, these laptops are equipped with a fingerprint scanner for secure access.

Looking for innovation-inspired laptops? Asus has precisely what you need. Experience the synergy of advanced technology and innovative brand strategy with Asus’s F6V line, redefining the boundaries of laptop design and performance.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Gen Z & the Future of the Metaverse

A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experiences that are made available through integrated v…

The China Shift – Using Brand Power To Survive And Thrive In Today’s China

Since its founding in 2005, Labbrand has accompanied hundreds of foreign brands entering and growing in China. For nearly two decades, many multinational brands benefited…

Brand Positioning: Letting the World Fall in Love with JiangXiaoBai

JiangXiaoBai and Tmall: Redefining Chinese Traditional Liquor's Global Brand Positioning JiangXiaoBai, in partnership with Tmall, made waves at Vinexpo 2019, the prestigi…

From Strategy to Experience: LABBRAND as a Top Design Agency in China

In today’s hyper-visual Chinese market, design is not just about aesthetics — it’s about expressing a brand’s meaning in every interaction. As one of the top design agenc…

Elements in China Cultural Design: An Opportunity for Innovation through Mix and Match

Chinese elements are easily recognizable, highly differentiated, and connected to cultural characteristics. They are signified in arts, ideology, lifestyle, and more. Som…

The Green Beauty Paradox

At a time when consumer values are rapidly reshaping industries, we’re living through a moment where sustainability is no longer optional in beauty – it is expected. Cons…

The Trademark Battle between Adidas and Adivon, a brand that represents the grass-roots of China?

When it comes to trademark, it is a continuing battle in China. In May 2013, the 5-year trademark dispute between sportswear giant Adidas and local brand Adivon has final…

E-commerce Brands: Alibaba’s TMall Changes How People Greet on Single’s Day

November 11th, also known as Double 11 or Singles' Day, is the paramount day of the year for the Chinese B2C e-commerce giant – TMall, a branch business of Alibaba Corpor…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject