Space Oddity: Exploring Parallel Brand Universes?

Verbal Branding: How to Crack into Gen-Z’s World?

How to Create a Good Brand Name? – Use 4 Facets Branding Model as a Guiding Tool

How to Create a Good Alphabetic Name for Chinese Brand？

Decoding Brand Naming Strategies of Plant-based Meat Brands

What to Keep in Mind for Brand Naming in China?

4 Brand Naming Strategies in Times of M&A

Making Sense of Sound—Sound Symbolism & Naming

What the #$%&?: Exploring the Use of Symbols in Brand Names

Gree Electric: Made in China, Loved by The World

Embrace New Trends—2021 Auto Naming Insights

Aston Martin: Power, Beauty, Soul

Henan Museum: History Unboxed

Mollybox: A New Way to Pamper Your Cat

Saturnbird: Nature, Lifestyle, Coffee

Loving Clothing As Loving Mountains And Rivers

Gymshark: Fearlessly Forward

2020 Consumer Shift

The Art of Naming:How to Hack Your Way to Successful Brand Names

Bilibili: from ACG Niche to Streaming Powerhouse

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion

How Did Perfect Diary Become a Top Cosmetic Brand in China?

AMBROSIAL, Too Classy to Be Your Average Yogurt