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Trending brands are building parallel universes, which are shaping tomorrow’s promised lands.

Space Oddity: Exploring Parallel Brand Universes?

Gen Z

Verbal Branding: How to Crack into Gen-Z’s World?

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How to Create a Good Brand Name? – Use 4 Facets Branding Model as a Guiding Tool

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How to Create a Good Alphabetic Name for Chinese Brand?

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Decoding Brand Naming Strategies of Plant-based Meat Brands

Band Naming in China

What to Keep in Mind for Brand Naming in China?

4 Brand Naming Strategies in Times of M&A

4 Brand Naming Strategies in Times of M&A

SOUND WAVE

Making Sense of Sound—Sound Symbolism & Naming

What the #$%&?: Exploring the Use of Symbols in Brand Names

What the #$%&?: Exploring the Use of Symbols in Brand Names

GREE 1

Gree Electric: Made in China, Loved by The World

Auto Naming Insights

Embrace New Trends—2021 Auto Naming Insights

Aston Martin: Power, Beauty, Soul

Aston Martin: Power, Beauty, Soul

Henan Museum

Henan Museum: History Unboxed

MollyBox

Mollybox: A New Way to Pamper Your Cat

Saturnbird

Saturnbird: Nature, Lifestyle, Coffee

Patagonia (source: Google)

Loving Clothing As Loving Mountains And Rivers

Gymshark

Gymshark: Fearlessly Forward

2020 Consumer Shift

2020 Consumer Shift

The Art of Naming:How to Hack Your Way to Successful Brand Names

The Art of Naming:How to Hack Your Way to Successful Brand Names

BiliBili

Bilibili: from ACG Niche to Streaming Powerhouse

China's Retail Fund Market

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

Freshlight, the Hair Cosmetic Brand

Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion

perfect diary

How Did Perfect Diary Become a Top Cosmetic Brand in China?

Co-branded Scarf by AMBROSIAL, Dice Kayek and Condé Nast Traveler China

AMBROSIAL, Too Classy to Be Your Average Yogurt

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