We are proud to announce that LABBRAND has been honored as the Best Luxury Branding Consultancy in Southeast Asia by Lux…
China’s digital landscape continues to evolve, fostering the growth of innovative social platforms like RED (Xiaohongshu…
Feb 13, 2025 For years, Chinese brands have fought an uphill battle in the U.S. with less-than-ideal country branding. W…
The choice of accommodation has always been a key consideration in one’s travel experience. The hospitality and hotel in…
Prologue: The Role and Future of Branding for Hospitality With 10 years of experience in senior agency and client-side r…
In New York City, brands are redefining consumer engagement through experiential dining. Luxury fashion houses and innov…
Branding, when viewed through the emotional landscape, reveals a spectrum of emotions that brands leverage to connect wi…
The "Malaysia Truly Asia" campaign has been a cornerstone of Malaysia's tourism branding since its inception in 1999. Th…
The COVID-19 pandemic brought the world to a standstill, and for Chinese travelers, it meant a significant pause in thei…
Brand success depends on sustained quality execution. A large majority of brand building investment is made towards bra…
Brand success requires experience excellence. In the traditional view, brand delivery was focused on communication…
Going global means more than just export Far from being an abstraction, branding is a set of tools and methods meant to …
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