Chinese Brand Name Creation
Gree Electric: Made in China, Loved by The World
Embrace New Trends—2021 Auto Naming Insights
Aston Martin: Power, Beauty, Soul
Henan Museum: History Unboxed
Mollybox: A New Way to Pamper Your Cat
Saturnbird: Nature, Lifestyle, Coffee
Loving Clothing As Loving Mountains And Rivers
Gymshark: Fearlessly Forward
2020 Consumer Shift
The Art of Naming:How to Hack Your Way to Successful Brand Names
Bilibili: from ACG Niche to Streaming Powerhouse
Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive
Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion
How Did Perfect Diary Become a Top Cosmetic Brand in China?
AMBROSIAL, Too Classy to Be Your Average Yogurt
What Does the Economic Slowdown Mean for Brands in China?
Nintendo, An Open Paradise for Gamers
Being Authentic About Diversity
Open the Magical World of Tiffany
MADReport: The MADJOR Launch Issue
How Should Brands Evolve in Times of A Global Health Crisis?
Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?
What to Keep in Mind for Brand Naming in China?
FREITAG, Keep Moving Forward Like a Truck