Saturnbird: Nature, Lifetsyle, Coffee

Loving Clothing As Loving Mountains And Rivers

Gymshark: Fearlessly Forward

2020 Consumer Shift

The Art of Naming:How to Hack Your Way to Successful Brand Names

Bilibili: from ACG Niche to Streaming Powerhouse

Adapt and Prevail:The Art of Glocalization

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion

The Future of Research

The New Landscape of Platform Brands

How Did Perfect Diary Become a Top Cosmetic Brand in China?

AMBROSIAL, Too Classy to Be Your Average Yogurt

The Rising Chinese Consumer

What Does the Economic Slowdown Mean for Brands in China?

MADReport: Different Paths for Digital Brand Transformation

Nintendo, An Open Paradise for Gamers

Being Authentic About Diversity

A Year of Branding Actions: Thought Pieces from 2016

The Power of Naming

Open the Magical World of Tiffany

MADReport: The MADJOR Launch Issue

How Should Brands Evolve in Times of A Global Health Crisis?

Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?