• EXPERTISE
    RESEARCH STRATEGY DESIGN NAMING
  • WORK
  • INSIGHTS
  • NEWS
  • ABOUT
  • CONTACT
EN
中文 EN FR

TOP SEARCHED

  • brand
  • naming
  • visual identity
  • workshop
  • innovation
  • design

RECOMMENDED

  • Booking.com

    Chinese Brand Name Creation

  • Weber_The Great Power of Grilling

    Brand Localization

workshop

Article

LabReport

  • EXPERTISE
  • BRAND FOCUS
  • Research
  • Strategy
  • Design
  • Naming
  • Brand Insights
  • Going Deeper Than the Buzz
Patagonia (source: Google)

Loving Clothing As Loving Mountains And Rivers

Gymshark

Gymshark: Fearlessly Forward

2020 Consumer Shift

2020 Consumer Shift

The Art of Naming:How to Hack Your Way to Successful Brand Names

The Art of Naming:How to Hack Your Way to Successful Brand Names

BiliBili

Bilibili: from ACG Niche to Streaming Powerhouse

China's Retail Fund Market

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

Freshlight, the Hair Cosmetic Brand

Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion

perfect diary

How Did Perfect Diary Become a Top Cosmetic Brand in China?

Co-branded Scarf by AMBROSIAL, Dice Kayek and Condé Nast Traveler China

AMBROSIAL, Too Classy to Be Your Average Yogurt

Animal Crossing

Nintendo, An Open Paradise for Gamers

diversity

Being Authentic About Diversity

Tiffany fanning

Open the Magical World of Tiffany

The MADJOR Launch Issue

MADReport: The MADJOR Launch Issue

COVID19

How Should Brands Evolve in Times of A Global Health Crisis?

Semiotics

Why Is Semiotics the Secret to Killer Brand Strategy and Product Innovation?

FREITAG, Keep Moving Forward Like a Truck

FREITAG, Keep Moving Forward Like a Truck

Fenty Beauty

Fenty Beauty, The Brave Boundary Breaker

Nokia

2011 China’s Top Brand Stories: Weibo, Nokia, Tmall, Nescafe, Rexona

Peet’s Coffee

Peet’s Coffee—The Chieftain of Craft Coffee

White Rabbit

White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro

Setting Your Naming Process up for Success—The Diamond in the Rough

Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough

HUAIWEI

Chinese Brand Names Go Global: Can They Protect IP Abroad?

Sky high fun just got higher

Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey

Tmall, Freshippo, Xiami, Koala; Bottom: Fliggy, Xianyu, Danniao, CainiaoGuoguo

Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand

  • Load More
    Load More
  • NEWSLETTER
  • CAREERS
  • CONTACT
  • PRIVACY POLICY
Submit
Submit
LABBRAND GROUP LOGO
MADJOR LOGO
SPRINGPILLAR LOGO

A Labbrand Group Company

© 2005-2020 Labbrand All rights reserved | 沪ICP备17001253号-3

Scan to Follow Labbrand on WeChat

Follow Us On WeChat

Scan to Follow Labbrand on WeChat