Onomatopoeia refers to words that imitate the sounds they describe, such as "buzz" for bees. These sound-based words cre…
In a world characterized by globalization, the power of a brand name goes beyond recognition; it serves as a cultural br…
Feb 13, 2025 For years, Chinese brands have fought an uphill battle in the U.S. with less-than-ideal country branding. W…
1. The Buzz The renaming to X has made headlines in 2023. Most of the media have stated that there was just a name…
In 2024, more than 5 million people participated in the Dry January in France. This month of sobriety, which gains popul…
Are we in the celebrity brand era? Star power is one thing, but we must remember that your brand is your power. So how c…
Get ready to dive into the world of Branding, Naming, and Innovation with LabbrandSpotlight! Our news collection is dedi…
Recently, ChatGPT has gone viral on social media. Generating papers, programming, creating copy, writing poetry, making …
The post-epidemic era has reshuffled the consumer goods market significantly. Changing market structures and the flouris…
The Rise of Plant-based DairyFrom almond, soy, macadamia to coconut, plant-based dairy is one of the most developed plan…
As a branding professional, nothing is more exciting than witnessing an entire industry reborn, especially when that pro…
While health and wellness is not a new trend, it is one that has been accelerated by the pandemic. Consumers are increas…
To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.
