Onomatopoeia refers to words that imitate the sounds they describe, such as "buzz" for bees. These sound-based words cre…
During 2020’s ‘Double 11’, China’s biggest online shopping festival held each year on November 11th, the sales of Saturn…
The Rise of the Plant-Based Category Embrace the accelerating health and wellness trend with a focus on brands' plant-ba…
This article is part of our Brand Architecture series, where we clarify and identify best practices in brand architectur…
INTRO No matter your brand’s situation, local market packaging to consumers in China is challenging. In our recent piece…
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