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In May 2012, the Society of Publication Designers (SPD) revealed its annual winner of the "Magazine of the Year" award, …
In today's competitive landscape, effectively disseminating brand messages is essential for companies aspiring to succee…
In recent years, the term "innovation" has become a pervasive buzzword, capturing the attention of researchers, marketer…
In the realm of China's internet landscape, animal-themed names dominate the kingdom of top-ranking websites. From e-com…
Shedding light on the dynamic nature of language and culture in China, "Shenma", "geili", and "hold zhu" – these words t…
In a noteworthy example of co-branding, the renowned Italian sparkling mineral water brand, San Pellegrino, has collabor…
What do the brands Coca-Cola, Hubba Bubba, TuttiFrutti, Zara, Sasa, and Kit Kat have in common? Say them aloud and you w…
In the dynamic landscape of global markets, the significance of market and consumer research has undergone substantial c…
In recent years, a discernible shift has emerged in the consciousness of Chinese companies, indicating a heightened awar…
Decoding McDonald’s Brand Strategy Evolution: A Global Transformation for the Times Explore the strategic shift at McDon…
Ying MuCorporate Branding Team Social Web Marketing in China: How brands are using Sina Weibo Since the popularity of Fa…
As one of the pillars of today’s global economy, market research plays a fundamental role in defining brand innovations …
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