Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Strategy
Contact Us

Brand Strategy-The Ultimate Olfactive Application: Scented Laptop

Are you in search of a laptop that seamlessly integrates cutting-edge technology while captivating your senses? Your quest ends here! Asus, the renowned creator of the Eee series, proudly introduces the F6V line, a testament to its pioneering brand strategy featuring model-customized, innovative olfactive signatures.

The F6V line presents a captivating array with four distinct models: Musky Black, adorned with sports graffiti art and a masculine cologne scent; Floral Blossom, a vibrant pink beauty with summery patterns and a floral fragrance; Morning Dew, a pastel green laptop adorned with nature-inspired decorations and a grassy scent; and Aqua Ocean, a blue masterpiece featuring wave motifs and an invigorating aquatic scent. This diverse range reflects Asus’s innovative brand strategy, combining unique design elements with customized olfactive signatures to enhance the user experience.

Apparently, the scents will last three to six months depending on how often the computer is powered on.

These cutting-edge laptops boast a range of impressive features, including 13.3-inch screens, powerful Intel Centrino2 processors, Windows Vista OS, integrated webcams, expansive storage with up to 320GB of hard drive space, and support for up to 4GB of DRAM. Ensuring both functionality and security, these laptops are equipped with a fingerprint scanner for secure access.

Looking for innovation-inspired laptops? Asus has precisely what you need. Experience the synergy of advanced technology and innovative brand strategy with Asus’s F6V line, redefining the boundaries of laptop design and performance.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Blended Travel for Reconnecting in the Digital Age

As the world emerged from the pandemic, travelers and workers continued to welcome a more hybrid, blended living. In this issue of Labbrand Spotlight from Singapore, we e…

Sustainability in Hospitality

Welcome to the new issue of our Labbrand Spotlight from Singapore! We are thrilled to bring you our unique perspectives within the world of Branding and Innovation, shari…

What Is Brand Governance? 

Brand success depends on sustained quality execution.  A large majority of brand building investment is made towards brand definition, identity, and activation, including…

AWA Wine Aims to Increase Brand Awareness

The Guangzhou Wine Company, AWA Wine Co. Ltd., strategically cultivates brand awareness through impactful marketing alliances with major entities including HSBC, Bank of …

Sound Branding: Building a Sound Identity

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this comm…

Art of Naming: How Semiotics and Cultural Codes Can Help You to Find the Right Name for Your Brand?

As the world changes continuously, so are naming trends and cultural landscapes. Airbnb, Uber, Netflix, Amazon, Google, Apple… Beyond their business success, these compan…

Brand Strategy: The Chinese New Year: How Can Brands Seize Opportunities Outside of China?

As we step into 2015, much like the debate over whether this lunar year should be dubbed the Year of the Goat, Sheep, or Ram, the business world is engaged in its own del…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject