Are you ready to take your brand to the next level? Look no further than Labbrand Spotlight! Our news collection is your go-to source for the latest and greatest insights on Branding, Naming, and Innovation, with a special focus on the FMCG industry.
In this issue, we discuss the fascinating world of FMCG brand innovation, including brand naming, rebranding, new product launches, and brand insights.
Mirinda unveiled a new look to court Gen Z consumers. The global PepsiCo-owned soda brand uses bold colours to represent its many fruity flavours, along with a playful explosive font and an ample serving of the letter ‘M’ in its brand assets to underscore good taste, in a yummy sense. The new visual identity, in fact, has been called ‘Making an M-pact’.
(Source: Campaign Asia-Pacific)
The Coca-Cola Company has unveiled a global refresh of its juice brand Minute Maid. Minute Maid will continue using global sub-brands like del Valle and Cappy under a new, unified visual presentation with a new logo and typography. The Minute Maid refresh also includes updated color palettes, illustrations, and photography that add brightness and liveliness and is extensible enough to be used globally across different sub-brands.
(Source: Dieline)
Under its Nescafé brand, Nestlé has launched Ice Roast, it’s first soluble coffee designed especially for use in iced coffee beverages, in response to rising demand for products that allow people to recreate “café-style” cold coffee experiences in the home.
(Source: FoodBev Media)
The Kraft Heinz Company is doubling down on home-cooked convenience with its new Homebake 425°/:30 brand. It features frozen main courses, side dishes and vegetables, all of which cook in a 425-degree oven for 30 minutes. Kraft Heinz has recently been on an innovation blitz, launching brands in new categories, getting into the plant-based space and putting new spins on classic products.
(Source: Food Dive: News for the food industry)
One year after DSM and Firmenich announced plans to combine their food, beverage, and taste businesses, the merger was complete. The new company, dsm-Firmenich P&B, launched on 9 May, becoming one of the world’s largest innovative companies in the field of nutrition, health and beauty.
(Source: FoodNavigator)
Michelle Obama is co-founding PLEZi Nutrition, a company focusing on healthier food and beverage products for children, with the goal of replacing sugar-laden drinks and snacks. Plezi Nutrition’s first product is a drink called Plezi. It has 75% less sugar than average leading fruit juices, no added sugar, plus fiber and nutrients, such as potassium, magnesium and zinc.
(Source: Food Dive: News for the food industry)
The Fast-Moving Consumer Goods (FMCG) market in China is one of the largest and most dynamic in the world. With a rapidly growing middle class, increasing disposable income, and changing consumer habits, the demand for high-quality FMCG foreign products in China is on the rise despite the intensifying domestic competition.
(Source: Dao Insights)
In this article, FBIF talks to Nestlé, Mars Wrigley, and Ambrosial to get their perspectives on AI-powered design. The three interviewees all expressed relatively optimistic views on AI design. AI-assisted software is not yet ready for full use in the commercial design process, but it can serve as a source of inspiration and boost efficiency, and will continue to have great potential for further technological development and branding innovations.
(Source: FoodTalks)
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