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Season Fu

We enjoyed the whole process with Labbrand’s team and were impressed by their high-quality work and professional attitude. Our top choice name 樽乐加 [zūn lè jiā] embodies the concept of conviviality that our brand and our target consumers live by. We are delighted to see the launch of our new Chinese name and look forward to using this asset to build our brand.

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ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains inst…

David Chan

It was a pleasant and inspirational process working with the Labbrand team, for their insightful understanding of the world that Lanvin Group is operating in, precise cap…

Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

Olina Fan

The team’s expertise and experiences in kids industry are quite interesting. We are impressed by your efforts and understanding of our brand during the pitch process. The…

Betty Wang

Ever since 2016, Shui On Land has been rolling out a series of market plans including light-asset transformation, reserves increase, asset management enhancement, etc. An…

Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

Brian Hendricks

Entering China market is a strategic move for us and we are very happy with the branding agency we chose. Together with Labbrand, we are confident in building a solid bra…

Philippe Guettat

Pernod Ricard has been privileged to play our part in China’s dynamic development for over 30 years. We consider it our mission to bring to life the most iconic malt whis…

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