“We understand that Omega Plus is a highly descriptive name, nevertheless, we hope the Chinese name can be more emotional, resonating with local consumers and being differentiating in the market. As a result, the name 奥鲑冠 [ào guī guàn] stood out among hundreds of others. It was a delightful experience to work with Labbrand. They are the experts in landing a truly localized messaging guideline and the most desired name choice.”
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