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ALFONSO TROISI

We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains instinctive appeal from both our consumers and internal members. Labbrand team has demonstrated strong resilience despite the challenges to finally land on a great name. They have been our trustworthy partner along this branding journey.

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Alva Lv

It is all about the perfect coffee experience. We wanted the name to be as concise as Nespresso, and 浓遇 [nóng yù] definitely made it. We hope this wonderful "encount…

Damien Ferte

We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. A…

Yating Xia

We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associa…

Vladimir Djurovic

We are excited to have our work recognised by the Red Dot Awards. I would like to express my sincere our outstanding team and loyal clients with whom we partnered to crea…

Jane Qi

Currently, XCMG is embracing a brand-new strategy for the global market, collaborating with partners worldwide to pave the way for a digitized, sustainable, and high-valu…

EMMANUELLE TRAN VAN

Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclus…

Dede Chan Brignoli

We are delighted to unveil the Chinese name 美遴世 (Mei Lin Shi) for Mytheresa which perfectly captures our enduring quest to find the finest edit in luxury, through careful…

Ray Ju

We are thrilled to collaborate with MasterControl on this naming and design project. The final name stood out from about 300 different name options for its accurate refle…

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