The Rise of the Plant-Based Category Embrace the accelerating health and wellness trend with a focus on brands' plant-ba…
More than Just Smiles in the “Land of Smiles” “Close your eyes, breath in slowly through your nose and then out through …
In the rapidly growing landscape of Electric Vehicles (EVs), NIO emerges as a standout choice for consumers exploring th…
When you open a fashion magazine, you will see a sea of beauty products. With full-page images, the product names almost…
Launched in September 2016 by the Chinese Internet company Bytedance, TikTok has swiftly risen as a social platform for …
This is the 1st part of our 'How Platform Brands in South-East Asia (SEA) Define Their Brand Positioning' article, which…
As an initiative to create closer ties between the two countries, Canadian Prime Minister Justin Trudeau and Chinese Pre…
The Japanese outlet MUJI, founded back in 1980 with over 300 stores outside Japan, recently opened its first hotel in Sh…
Core Brand Essence - Tackling the Delicate Balance Pushed by globalization and e-commerce, brands are expanding beyond t…
Explore the fascinating world of global brands and their journey of cultural immersion and local implementation. Just li…
As a big fan of The Three Body Problem trilogy, I start to read again this novel these days and feel impressed by a desc…
International brands follow a tradition of launching Chinese New Year limited editions to enhance their brand image and …
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