Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
In the essential teachings of Branding 101, the mantra is clear: be different. Standing out in your category, capturing …
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The recent Apple launch event, held on March 21 at its Cupertino, California headquarters, has been described as "boring…
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In brand research and marketing, there is always a new buzzword on the block: biometrics, neuromarketing, big data, and …
The age old allure of Japanese culture is attributed in part to the mysterious co-existence of complexity and simplicity…
Embrace the era of digital innovation as China's manufacturing landscape undergoes transformation. With rising income le…
Discover the power of brand-led market research in the dynamic landscape of the Chinese economy. From the historical sig…
Branding is not just limited to marketing; it plays a crucial role in guiding marketing strategies. In 2023, China exper…
Multi-branded strategy in French telecommunications echoes the industry trends observed in automotive. As the automotive…
Exploring Chinese Brand Naming: The Uniqueness of LEGO Yesterday as browsing through a fashion magazine, I stumbled upon…
Explore the art of film naming in China, where brands strive to create memorable connections with consumers. In a fast-p…
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