Booking.com Chinese Brand Name Creation
Weber Brand Localization: Bringing the American Grilling Legend to China
Space Oddity: Exploring Parallel Brand Universes?
Decoding Brand Naming Strategies of Plant-based Meat Brands
Gymshark: Fearlessly Forward
AMBROSIAL, Too Classy to Be Your Average Yogurt
FREITAG, Keep Moving Forward Like a Truck
White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro
