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Mollybox: A New Way to Pamper Your Cat

Saturnbird: Nature, Lifestyle, Coffee

Loving Clothing As Loving Mountains And Rivers

Gymshark: Fearlessly Forward

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The Art of Naming:How to Hack Your Way to Successful Brand Names

Bilibili: from ACG Niche to Streaming Powerhouse

Adapt and Prevail:The Art of Glocalization

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion

The Future of Research

The New Landscape of Platform Brands

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AMBROSIAL, Too Classy to Be Your Average Yogurt

The Rising Chinese Consumer

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MADReport: Different Paths for Digital Brand Transformation

Nintendo, An Open Paradise for Gamers

Being Authentic About Diversity

A Year of Branding Actions: Thought Pieces from 2016

The Power of Naming

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MADReport: The MADJOR Launch Issue