Chinese Brand Name Creation
Space Oddity: Exploring Parallel Brand Universes?
Verbal Branding: How to Crack into Gen-Z’s World?
How to Create a Good Brand Name? – Use 4 Facets Branding Model as a Guiding Tool
How to Create a Good Alphabetic Name for Chinese Brand？
Decoding Brand Naming Strategies of Plant-based Meat Brands
What to Keep in Mind for Brand Naming in China?
4 Brand Naming Strategies in Times of M&A
Making Sense of Sound—Sound Symbolism & Naming
What the #$%&?: Exploring the Use of Symbols in Brand Names
Gree Electric: Made in China, Loved by The World
Embrace New Trends—2021 Auto Naming Insights
Aston Martin: Power, Beauty, Soul
Henan Museum: History Unboxed
Mollybox: A New Way to Pamper Your Cat
Saturnbird: Nature, Lifestyle, Coffee
Loving Clothing As Loving Mountains And Rivers
Gymshark: Fearlessly Forward
2020 Consumer Shift
The Art of Naming:How to Hack Your Way to Successful Brand Names
Bilibili: from ACG Niche to Streaming Powerhouse
Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive
Freshlight, the Hair Cosmetic Brand that Leads the Kawaii Fashion
How Did Perfect Diary Become a Top Cosmetic Brand in China?
AMBROSIAL, Too Classy to Be Your Average Yogurt