Brand Strategist

comma 02, Aug, 2023


LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.


Being the Brand Strategist based in our Shanghai headquarters, you will report to Brand Strategy Director. You will be contributing to create a meaningful and impactful brand through rigorous analytics and inspired creativity. You will actively participate in the development of brand strategies for assigned clients, produce and integrate high quality end-product, develop trust-based relationships with day-to-day client contacts, support cross-department collaboration and together with our business team to enable development of existing and new clients.

Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field. 

Project Excellence I We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?

  • Assist Strategy Director & Strategy Manager to organize project flow, including brand management coordination, brand equity research, brand roadmap development and relevant qualitative and quantitative research with a great sense of accountability for project methodology and goal and in respect with time constraints.
  • Communicate with clients to understand and respond to their needs efficiently.
  • Assist Strategy Director & Strategy Manager to take control of the report quality and run final report to clients.

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Support Business Department for account management.
  • Communicate with client, during and after project completion to enhance client loyalty.
  • Collaborate with other teams, including but not limited to BAM (Business and Account Management) to activate existing clients and develop new clients.
  • Proactively participate and contribute to pitch proposals, attending pitch meetings and presentation meetings.

Thought Leadership I You will become a brand expert in tune with the latest state of art in the branding field.

  • Collaborating with the Corporate Branding team to design the optimum strategy for being front of mind for new business target audiences, including optimizing our credentials.

Team Development I You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?

  • Assist to develop/learn and apply innovative methodologies to meet specific goals: Sales Skills, Customers Efficient Communication, Customer Service, etc..



  • Result and customer-oriented Strong sense of accountability and responsibility with integrity and trust
  • Ability to progress autonomously and strong learning ability
  • Collaborative sense
  • Cross cultural sensitivity with proficiency in English as well as Mandarin

Brand Strategy Specific:

  • Bachelor degree or above, major in Marketing Management, Brand Strategy, Brand Building or related field is a plus
  • At least 1-2 years’ work experience in brand strategy research
  • Quality acumen with an attention to details
  • Systematic thinking and capacity for abstraction
  • Proactively and well solution driven



We are passionate about exploration
We explore new territories with a passion for the branding industry—from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, we are in tune with the latest trends in the branding field, and always growing. 

We work at the forefront of branding
We are our clients’ guiding partner. We work with Fortune 500 brands and industry leaders around the world , including Porsche, Coca-Cola, Marvel, Medtronic, XCMG by providing constantly evolved service, improved brand methods and unique brand technology. We are surrounded by dynamic, open-minded, passionate, curious and brave people

We are enthusiastic about life
Our office is creative and spacious, located in heart of a deeply rooted cultural landmark of the city, we continously get inpiration from our surroundings as well as each other, we take the opportunity to enrich our lives and nurture our culture, we are always exposed to new things and celebrate our development with pleasure and pride.
We excel in team performance
We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future.  We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leaders keep us learning about how to better perform as a team. 

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    Brand Strategy

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