ABOUT LABBRAND GROUP

LABBRAND GROUP is a leading global brand consultancy founded in China in 2005 with offices in Paris, New York, Singapore, and Kuala Lumpur.

We implement branding methods for global companies, organizations and institutions to create brand identities and innovations, digital experiences and cultural transformation.
We create value in operation efficiency through commitment to the vision for the entire organization across Marketing, Sales, Innovation, HR and R&D.

DESCRIPTION OF THE POSITION

As the Corporate Branding Specialist based in our Shanghai headquarters, you will be the gatekeeper and amplifier of our own brand. You will ensure our brand image is correctly communicated through various channels internally and externally, explore and recommend activities to promote our brand, screen and integrate the relevant messages to support brand building and business development and develop and maintain a trust-based relationship with correspondents, media and other related associations.

Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field. 

MAIN RESPONSIBILITIES

1. Brand Execution & Support

• Assist in implementing brand strategies, ensuring alignment with corporate guidelines across all touch points.
• Support the creation and maintenance of brand assets.

2. Campaign & Event Coordination

• Execute integrated marketing campaigns under guidance, tracking performance metrics and reporting results.
• Coordinate logistics for online/offline events (webinars, workshops, industry forums).

3. Media & Content Development

• Draft bilingual content (social posts, newsletters) to amplify brand storytelling.
• Support media relationship management and monitor industry trends for actionable insights.

4. Digital & Analytics

• Utilize basic digital and AI tools to optimize content performance.
• Assist in compiling campaign reports and presenting data-driven recommendations.

5. Cross-functional Collaboration

• Work closely with design, HR, and regional teams to ensure brand alignment in internal/external projects.
• Learn to manage external vendors and agencies under mentorship.

REQUESTED COMPETENCIES

Core Competencies:

• 1-3 years of experience in marketing, branding, or related fields (agency experience is a plus).
• Good understanding of digital marketing principles and analytics.
• Proficiency in Microsoft Office Suite.
• Strong bilingual communication skills for content creation and team collaboration.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or related fields.
• Exposure to AI tools (e.g., ChatGPT) or CRM platforms.
• Familiarity with design tools (e.g., Canva, Adobe CC) is an advantage.

LIFE AT LABBRAND GROUP

MASTER OUR HUMAN POWER TO SHAPE THE FUTURE

We are passionate about exploration.

We explore new territories with a passion for the branding industry—from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, we are in tune with the latest trends in the branding field, and always growing.

We work at the forefront of branding

We are our clients’ guiding partner. We work with Fortune 500 brands and industry leaders around the world, including Porsche, Coca-Cola, Marvel, Medtronic, XCMG by providing constantly evolved service, improved brand methods and unique brand technology. We are surrounded by dynamic, open-minded, passionate, curious and brave people.

We are enthusiastic about life

Our office is creative and spacious, located in heart of a deeply rooted cultural landmark of the city, we continuously get inspiration from our surroundings as well as each other, we take the opportunity to enrich our lives and nurture our culture, we are always exposed to new things and celebrate our development with pleasure and pride.

We excel in team performance

We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future.  We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leaders keep us learning about how to better perform as a team.