Unveiling the Essence of 'Kawaii': Beyond Cutness in the World of Hair Cosmetic Brand Explore the multifaceted meaning o…
Founded in 2016, Perfect Diary (完美日记) is one of the most popular beauty brands amongst millennials and Gen Z consumers i…
Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks t…
Witness the flourishing landscape of Indonesia's cosmetic industry, experiencing a remarkable growth rate of 9%, surpass…
The branding of cosmetics brands often gets overlooked. On one hand, cosmetics is one of the categories that put the hea…
As Singles' Day, once a lighthearted celebration, transforms into the world's largest shopping festival, the significanc…
In foreign countries, navigating through product choices can be confusing due to cultural nuances influencing brand comm…
In the summer of 2013, US based cosmetic herbal skincare brand WEI Beauty celebrated the launch of its WEI and WEI to go…
In this era of heightened eco-consciousness, "green chic" has become a lasting trend, transcending the ever-changing lan…
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