Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

LABBRAND: A Top Research Agency in China That Turns Insights Into Action

In China’s fast-shifting consumer landscape, research is not just about collecting data — it’s about uncovering the cultural meaning behind behavior. As a top research agency in China, LABBRAND transforms qualitative and quantitative insights into brand strategies that create lasting impact.

The Power of Cultural and Consumer Research in Branding

Understanding Chinese consumers requires more than surface-level trends. At LABBRAND, we dig deep into cultural codes, social tensions, and emerging lifestyles to help brands anticipate change and design for relevance. Our research informs every stage of brand building — from innovation and positioning to communication and experience.

Sociological Roots, Strategic Thinking

Our research team is rooted in academic rigor, led by sociologists and behavioral experts with years of applied experience. This foundation allows us to explore complex topics — identity, aspiration, belonging — with clarity and depth, and connect them to actionable outcomes for brands.

We offer:

  • Qualitative Research: Ethnography, in-depth interviews, cultural decoding
  • Quantitative Research: Brand tracking, naming validation, concept testing
  • Hybrid Approaches: AI tools, semiotics, co-creation workshops

Our proprietary frameworks help translate abstract insight into concrete direction:

  • Valorization Research: Understand how your brand is perceived emotionally and functionally
  • Semiotic Analysis: Decode visual and cultural signs shaping your category
  • Naming Tests: Validate verbal identity across markets and languages

Case Studies Across Sectors

  • L’Oréal: Consumer insight for skincare innovation in Tier 2–3 cities
  • Audi: Attitude research for new product series in global markets
  • Royal Salute: Understanding Chinese Gen Z drinking preferences

From beauty to tech to food & beverage, our research drives clarity and confidence.

Research Meets Strategy

At LABBRAND, we don’t stop at insight. We collaborate closely with our strategy, naming, and design teams to ensure every finding is applied meaningfully. That’s how we transform insights into action — not just reports.

We are a brand innovation consultancy uniquely positioned with our in-house research consultancy since 2005. Our seasoned researchers are experts in cultural, semiotics, qualitative and quantitative science fields with sociology and psychology backgrounds, providing insights to improve brands and business.

We are ESOMAR member with high professional standards outlined for global market research.

Why Clients Choose LABBRAND as Their Research Partner

LABBRAND is a long term and selected consumer insights partner of many Fortune 500 and growing brands globally.

We are able to deliver global and cross-cultural integrated research solutions.

  • Deep local knowledge with global research standards
  • Agile, customized approaches for complex brand challenges
  • Cross-functional integration with strategy, naming, and design

Whether you’re exploring market entry, consumer shifts, or product innovation, LABBRAND delivers research that empowers bold brand decisions.

Looking for a top research agency in China? Let’s explore what matters most to your audience — and to your brand. Contact Us!

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




How to Manage Brand Architecture Strategy When Extending from B2B to B2C

In a saturated and competitive market, businesses seek growth by expanding into new segments. China's economic growth and increased consumer purchasing power present an e…

Brand Experience: Experiential Barbie Concept Store Opens in Shanghai

If you strolled through Shanghai's bustling downtown, especially along Huaihai Middle Road, last Friday, it was impossible to miss the captivating sight of a new six-stor…

Brand Identity: Chery Marches into the Luxury Vehicle Market

This month Chery, a Chinese car manufacturer, launched a luxury vehicle brand called “Riich”. Chery said the Riich G6 would be on par with the Audi A6, the most popular b…

Decoding McDonald’s Brand Strategy: A New Restaurant Image

Decoding McDonald’s Brand Strategy Evolution: A Global Transformation for the Times Explore the strategic shift at McDonald's as Senior Vice President Jim Carras emphasiz…

SBE: Monitoring Online Brand Presence through Social Brand Equity

Unlock the power of 'Social Brand Equity' with Airbnb, recognized with a prestigious Gold in the Instagram category at the Shorty Awards. Embodying their brand propositio…

Year of the Dragon Reflections – How Brands Make Their Mark with Meaningful Celebrations this Lunar New Year 

As the Lunar New Year festivities draw to an end, it is an opportune moment to reflect on the significance of this annual celebration and its resonance, particularly in t…

Building Brands Internationally: What You Should Know

Unlocking Global Success: The Key to Building Brands Internationally through Proper Localization As the number of global brands continues to rise each year, the importanc…

Making Sense of White Elephants: Cultural Research for Brand Positioning and Innovation

In today’s global marketplace, brands grapple with diverse challenges, yet information abundance prevails. The digital realm generates copious consumer data, detailing th…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject