BOUM, PAF, ZOOM, FIZZ–The Power of Onomatopoeia in Branding

Onomatopoeia refers to words that imitate the sounds they describe, such as "buzz" for bees. These sound-based words create vivid sensory experiences and can enhance bran…

Cultural Significance in Brand Naming for Brands in Asia

In a world characterized by globalization, the power of a brand name goes beyond recognition; it serves as a cultural bridge that connects businesses to local markets and…

LABBRAND Named Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards

We are proud to announce that LABBRAND has been honored as the Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards. This prestigious recognition…

PIERRE-EDOUARD MARTIAL

As Head of Brand Strategy, Pierre-Edouard wants to reinforce brands' value and create lasting and sincere experiences for the consumers. After being graduated f…

Driving Brand Innovation in the FMCG Sphere

Are you ready to take your brand to the next level? Look no further than Labbrand Spotlight! Our news collection is your go-to source for the latest and greatest insights…

Labbrand’s Expertise in Crafting 领英 (Lĭng Yīng) – LinkedIn’s Chinese Brand Name and Market Triumph

Unlocking Success: Labbrand's Expertise in Crafting LinkedIn's Chinese Brand Name Labbrand achieved a significant milestone by successfully creating 领英 [lĭng yīng], a Chi…

Labbrand and XCMG Win Silver Award for Best Localization of an International Brand at 2024 Transform Awards North America

Shanghai (October 2024) – Labbrand and XCMG Group proudly took home the silver award for "2024 Best Localization of an International Brand" at the prestigious Transform A…

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