The Honest Company Chinese Brand Name Creation

The Honest Company is an American consumer goods company, founded by actress Jessica Alba. It emphasizes household products to supply the marketplace for ethical consumerism. The company had $250 million in 2016 sales, and was valued shy of $1 billion as of October 2017. The Honest Company has raised multiple rounds of venture capital, and was anticipating an initial public offering as of 2016. 

In order to firmly build the brand presence and be easily identified by its target consumers in China, the company had commissioned LABBRAND to create the CN name for this brand.

Labbrand created the Chinese brand name 恩怡诗 [ēn yí shī] for The Honest Company. The name expresses gentle love, delivering a feeling of relief and happiness, just like cradled lovely in mother's arm. The name clearly reflects the brand value of The Honest Company: to live a happy, healthy life.