Stuart Weitzman sought to establish a strong presence in the Chinese luxury market by creating a Chinese name that resonated with consumers. The challenge was to capture the essence of the brand's sophistication and professionalism, while maintaining a phonetic link to the English name.
The name "思缇韦曼" [Sītíwěimàn] was selected based on its strategic combination of characters. The character "思" [sī] represents intellect and sophistication, aligning with the brand's high-end positioning. "缇" [tí] adds a touch of sophistication while having a Westernized tone. The strong phonetic association between the Chinese and English names enhances the brand's Western heritage and facilitates consumer recognition.
The brand naming project successfully resulted in the Chinese name "思缇韦曼" [Sītíwěimàn] for Stuart Weitzman. The name effectively captures the brand's essence, sophistication, and professionalism. The new Chinese name contributed to the brand's appeal and recognition in the Chinese market, enabling Stuart Weitzman to establish a stronger presence among its target audience.