Brand Identity Creation
ELEGANT SEAFOOD BISTRO
Coquille is an independent French-Vietnamese Seafood Bistro located in Huang Pu District in Shanghai. The 80 seat, two-story bistro’s quality seafood and elegant environment has preceded itself and the bistro has already been adorned with titles such as “Restaurant of the year 2014” by That’s Shanghai Magazine’s The 2014 Food & Drink Awards.
COMPETE IN A DYNAMIC MARKET
Labbrand was appointed to create the visual language and brand signature for the new seafood bistro Coquille. Shanghai has a dynamic and mature dining market, with over 58,750 restaurants. As a new restaurant, Coquille has to establish itself in this competitive market, attracting the right audience: medium to high-income Chinese and foreigners alike. Coquille wants its visual identity to emanate the restaurants essence and atmosphere: quality, understated elegance, femininity, decadence, comfort, and professional yet friendly and approachable.
DESIGN AN APPEALING VISUAL
We created the brand signature, menu identity system and visual language after extensive visual language exploration. Through accomplished design we created a unique brand signature that radiates the desired sophistication and femininity of the brand. Amplified by the colour scheme, the visual language was applied to menus, business and store cards.