AWARDS
Coke x Porsche Packaging Design, Gift Set Design and Animation
Challenge
The challenge was to develop a packaging set that clearly showcased the elements of the Porsche Carrera Cup Asia while maintaining the iconic Coca-Cola brand identity. The design needed to be interactive and engaging, capturing the excitement and thrill of the race track experience.
Solution
Labbrand designed a limited edition sleek can and exclusive collection gift set that featured the Porsche 911 GT3 Cup race car. The design incorporated classic race scenes, such as tire tracks, headlights shadows, turning shoulders, and the striking grille of the car. These intricate details created a visually powerful image that symbolized the idea of "double the pleasure, full-speed ahead." The packaging design utilized Coca-Cola's 300 Sleek Can format and incorporated graphics representing the Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed to offer consumers a selection of Porsche branded premiums, incentives, and admission tickets.
Results
The Coke x Porsche packaging design, gift set, and animation successfully captured the essence of the Porsche Carrera Cup Asia while maintaining the recognizable Coca-Cola brand identity. The limited edition packaging resonated with consumers, creating excitement and anticipation. The on-pack interactive concept and e-commerce promotions further enhanced consumer engagement. The collaboration reached a wide audience, generating positive brand exposure and creating a memorable experience for consumers.
