Coca-Cola has teamed up with Porsche locally through a series of strategic brand partnerships and collaborative campaigns to leverage the assets of both brands. Labbrand is commissioned by the partnership to build a cohesive, distinctive and interactive packaging set with clear delivery of the Porsche Carrera Cup Asia elements through on-pack interaction.
Labbrand designed the limited edition sleek can, exclusive collection gift set, and animation. On the cans, the Porsche 911 GT3 Cup race car is paired with classic race scenes to recreate the thrilling excitement of the race track. The intricate design details of tire tracks, headlights shadow, turning shoulders, and striking grille of the car created a powerful image conveying the idea of "double the pleasure, full-speed ahead".
This themed limited-edition packaging features Coca-Cola's strong selling 300 Sleek Can and graphics representing Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed, offering a selection of Porsche branded premiums, incentives, and admission tickets.