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Carom Name Creation

Carom Name Creation

Challenge

Create an inspiring, impactful and engaging brand that opens new grounds in the social app category.
Responding to the need to create opportunities to meet like-minded people and boost successful professionals’ social lives, the project was to create a new app offering qualitative experiences and generating social interactions via a selective, qualitative network of people. The name had to be able to emerge in a crowded environment, a crucial element of a strong and distinctive brand, elevating its value proposition to match with audiences’ needs.

Solution

After holding stakeholders’ interviews, including rational and emotional questions to start projecting, and an analysis of the current competitive landscape of social apps, a selection of names were put forward. The name Carom stood out and was ultimately chosen for the app.

Carom (/ˈkæɹəm/), in billiard, is a type of shot – the ball comes in contact with two or more balls on the table. This name shows the brand’s purpose: events to create new relationships. Carom is inspirational and energetic, short and impactful, and able to make an impression through its dynamic rhythm.

The Carom app is available for iOS and Android (Carom website)
The Carom app is available for iOS and Android (Carom website)

Result

The app was launched in October 2022 and is working on creating experiences for like-minded people, with the goal of connecting professionals and helping them have a fulfilling social life.

An experience-based app for like-minded individuals (Carom website)
An experience-based app for like-minded individuals (Carom website)

We wanted a premium name, recognizable internationally, memorable and available.

What I liked about the naming process was the different universes explored, the propositions suggested after the legal check, and the fact that structure of the process (it was like a funnel: brainstorm, check, refine…)

The name is the heart of the brand’s identity, it’s what unites people around the brand. I made the right choice, working with you!

Ayoub
Carom’s founder