In November 2021, Yidianzixun has officially revealed the new group name CYPHANT created by Labbrand.
Through close and in-depth communication with Yidianzixun team, Labbrand team gained full understanding of the group's visionary business plan which changes from single product line strategy to comprehensive product portfolio including social, gaming, video, and other fields. Focusing on the group vision of "Science and Technology for Freedom", Labbrand created the new group name "CYPHANT”.
The new name marks a new chapter for the group, nurturing new products and technology and carrying its prospect of the future.
“CYPHANT” indicates Cyber which emphasizes information and digitization. In the Chinese name, Cyber is represented by "赛博[sài bó]" which stands for vigorous & resilient energy and extensive & profound insight.
CYPHANT also contains the imagery of “Elephant大象[dà xiàng]” – a smart and reliable social animal, a great metaphor of the group: great synergy achieved by uniting all business and meanwhile keeping a high level of agility. 象[xiàng] has another meaning "万象[wànxiàng]": all inclusive, which symbolizes digital technology interacting with human being in all aspects. The multi-layer meaning of 象[xiàng] can be flexibly applied in communicating the brand messages to better engage different audience, especially the young generation.
The name ‘CYPHANT’ adopts the opinions of young employees. The two components of the name ‘Cyber’ and ‘elephant’ sound a bit inharmonious at first. But it is this inharmony that leaves a deep impression. Cyber represents hardcore information technology, while elephants are intelligent land trailblazers and gregarious animals. It takes 22 months for elephants in breeding. Similarly, the development period for an internet product is also long and full of challenges. But it can grow into a great brand at the end.
Through close cooperation and communication with various departments of Yidianzixun (now CYPHANT group), we integrated and refined diverse business scenarios. We developed the group vision and brand DNA using professional strategic approaches. The crucial decision has been recognized by all departments through workshops, laying a solid foundation for efficient implementation.
With professional brand naming methods and tools, Labbrand assisted the group's entire team to participate in the name creation process. ”赛博大象CYPHANT” stands out from hundreds of names, which not only has the attributes of Internet technology but also reflects the group's down-to-earth and far-sighted brand ethic.
LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity. For more information, please visit labbrand.com