Labbrand Creates Chinese Name for Danone's Adult Nutrition Brand Dare to Stride

Danone has officially launched its new adult nutrition brand Dare to Stride, which marks its further development and expansion in the nutrition market in China.

Dare to Stride is a newly launched brand of the Danone Nutricia Group. The Dare to Stride series is aimed at Chinese consumers who are starting to face the challenges of aging and stress. Catering to their physical needs and daily habits, Dare to Stride provides them with all-day nutritional support. The brand attempts to help consumers build a strong physical foundation and stay energetic to face challenges with confidence. Based on the brand’s core concept, Labbrand has collaborated with the Danone team to create the brand Chinese name Dare to Stride. Labbrand has also created the Chinese name for the entire product line of Dare to Stride.

Danone-Dare to Stride Product

The Chinese name of Dare to Stride “敢[gǎn] 迈[mài]” vividly depicts a good health state of both vitality and mobility, interpreting the optimistic self-declaration of people who are fearless of aging and daring to pursue a carefree lifestyle.

Danone-Dare to Stride Poster

We had a great time collaborating with Labbrand team. They provided vital support in the development and creative research of 敢迈™ based on consumer insights.

Annie Gu
Associate Director, Danone Early Life Nutrition, Growth Strategy and Innovation

The creation of 敢迈™ is a result of the Danone team's extensive expertise and experience, as well as their sincere concern for 40+ age group in China. Labbrand is honored to be part of the brand development, and we have contributed our full support in the brand product concept creation and brand verbal strategy to create the brand name 敢迈™, which embodies the brand proposition of staying young and energetic to embrace the challenges in your wonderful life.

Amanda Liu
Labbrand Vice President, Creative Director of Brand Verbal Strategy

 

 

About Labbrand

Labbrand, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity. For more information, please visit labbrand.com

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