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BIOLOGIQUE RECHERCHE

BIOLOGIQUE RECHERCHE Brand Chinese Name Creation

Challenge

Founded in the late 1970s by a family of artisanal skincare experts, Biologique Recherche came about through the passion of biologist and physiotherapist duo Yvan and Josette Allouche. The word "Biologique" was used in brand name which means "life science," it implies that more than 80% of the product ingredients are natural extracts. Biologique Recherche has traveled to more than 80 countries on five continents, and it was also hoping to bring the unprecedented French luxury and bespoke skin care experience to Chinese consumers.

Solution

With the help of the Labbrand team in early 2021, combined with BIOLOGIQUE RECHERCHE's own characteristics and brand image, the Chinese brand name "宝黎研萃[bǎo lí yán cuì]" has been successfully created, which means Precious essence from Paris.

This Chinese name not only shows the professionalism of BIOLOGIQUE RECHERCHE in terms of scientific research but also expresses its commitment: By combining the precious ingredients with the best quality; the highest standard of production and luxury blood from Paris; the medical-based strengths in development & research and the leading-edge techniques of extracts. BIOLOGIQUE RECHERCHE demonstrates its professional brand image and dedication to the high-end skin care industry. Moreover, this Chinese name echoes the pronunciation of the original French one.

Result

This move represents its further brand development plan in the Chinese market. With cooperation with more than 30 five-star hotels and high-end skincare centres in China, 宝黎研萃[bǎo lí yán cuì] is committed to bringing unprecedented French luxury and bespoke skincare experience to Chinese consumers.

Labbrand has a good understanding of BIOLOGIQUE RECHERCHE's brand positioning and our distinctive approach to skin care. It has been a pleasure working with them to develop a new Chinese name with the help of their professional knowledge of the Chinese market and consumers.

Jessie Zhang
Managing Director China, BIOLOGIQUE RECHERCHE