Insights

4 Brand Naming Strategies in Times of M&A

Making Sense of Sound—Sound Symbolism & Naming

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough

Chinese Brand Names Go Global: Can They Protect IP Abroad?

Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey