Chinese Brand Name Creation
Brand Localization
AMBROSIAL, Too Classy to Be Your Average Yogurt
Peet’s Coffee—The Chieftain of Craft Coffee
White Rabbit—From Nostalgic Sweet Goodness to Iconic Retro
Decoding Brand Naming Strategies of Plant-based Meat Brands
Wear Your Blue Apron
Meituan Dianping - The Transactional Super App
