Chinese Brand Name Creation
Brand Localization
DUREX
Brand Innovation Research
ATELIER COLOGNE
HAAGEN-DAZS
China Culture Research
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Labbrand Creates Chinese Brand Name and Localization Strategy for Première Vision
15 May, 2015
![Première Vision presented leading industry trends to fashion professionals and experts, and unveiled its new Chinese name 品锐至尚 [pǐn ruì zhì shàng] created by Labbrand.](/sites/default/files/styles/article_cover/public/2020-11/PremiereVision_main.jpg?itok=wEILTnp-)