Quantitative Consultant, Market Research

ABOUT LABBRAND

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.

DETAILED RESPONSIBILITIES

DESCRIPTION OF THE POSITION
Being the Quantitative Consultant in Market Research based in Shanghai headquarter, you will focused on Quantitative research (using data to help brands make better decisions on their product, consumer, and communication strategies) with clients across all sectors, and the majority are multi-national corporations. Meanwhile since we are a cross-disciplinary team you’ll gain wide exposure to methodologies beyond this area. You will learn how to understand people and consumers through data and can tell a story that resonates with clients.

Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field.

 

MAIN RESPONSIBILITIES 

PROJECT EXCELLENCE │We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you? 

  • Exceptional attention to detail to ensure accuracy of our results.
  • Able to present well-formatted data charts and initial interpretation of what it means.
  • Identify any areas as a team we can optimize for projects for even greater client satisfaction.

CLIENT ENGAGEMENT │We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Attend client meetings with other team members to record the discussion and assist on follow-ups.
  • Support with proposal-making for new business opportunities.
  • Able to play an important role on proposal-making for quantitative research with input from Research Director. 
  • Identify future opportunities for new business based on learnings from existing projects.
  • Convincingly sell the Quantitative design and deliverables.

THOUGHT LEADERSHIP │You will become a brand expert in tune with the latest state of art in the branding field.

  • Support other team members to collate examples of best practice for quantitative projects.
  • Provide support to other team members in showcasing our industry-leading perspectives.

TEAM DEVELOPMENT │You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?

  • Work collaboratively & flexibly with team members to take on feedback and continuously improve.
  • Introduce alternative approaches & methods at each step on the project lifecycle to further broaden the knowledge & understanding of how to solve problems  & optimize among the team.

REQUESTED COMPETENCIES

  • Fluent in English and Mandarin
  • Bachelor’s degree or above in quantitative discipline e.g. Mathematics, Statistics, Economics a bonus
  • Team player interested in working with colleagues and clients from different backgrounds
  • Organized, proactive and ambitious
  • An interest in consumer behavior and brand marketing
  • Passion for storytelling with numbers as well as delivering robust, operationally excellent research
  • Ad-hoc project experience in addition to trackers is highly desirable
  • Excellent understanding on how to ensure correct survey programming, even with complex routing 
  • Experience with Microsoft Excel or data software (e.g. R, SPSS) not expected but a bonus

BEING A LABBRANDIAN

We are an independent agency with comprehensive services and transparent, accessible management.
You will be working with leading and rising brands. 
You will collaborate and continuously learn from the most driven and caring directors.
You will find inspiration to be switched on, on tune with the trends and always learning.

LIFE AT LABBRAND

Our office is creative and spacious, located in a deeply-rooted cultural landmark of Shanghai.
We are explorers and we have entrepreneur spirit. 
Our team is multi-cultural and has diverse background. 
You will be surrounded by dynamic, open-minded, passionate, curious and brave people.