Managing Director, SpringPillar


We offer tailored programs for brands to realize the transformation of their culture. 

We provide coaching and training events for your teams, facilitation on projects, and management tools to sustain your transformation efforts.

With our engaging and active programs, we help companies implement their roadmap activities and turn them into opportunities to upskill teams, and foster new collaborative models within the organization.


The Managing Director, SpringPillar is based in our Shanghai headquarters. You will be the growth engine and key advocator of our own brand. You will actively participate in marketing activities to engage our prospects and existing clients, form and grow trust-based client relationships, prepare right product offerings to fulfill clients’ needs, ensure smooth transition from business development to project teams, keep an open mind for innovative business development skills and approaches, and manage deliver business target.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.

Project Excellence I We see beauty in each project: we aim to make everyhuman and enterprise uniquely brilliant and beautiful, how about you?

  • Lead facilitation projects, allocate and organize resources, supervise project execution.
  • Communicate with clients to understand and respond to their needs efficiently.
  • Take an active role in steering the project, assessing and creating new opportunities along the delivery of the project. •  Take control of the project quality and run final report to clients.
  • Coordinate with departments for cross-department projects.

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Lead proposal presentation/ quotes making/ formatting/ mailing and so on to clients for new opportunity.
  • Collaborate with other departments to activate existing clients and develop new clients and attend pitch meetings and presentation meetings.
  • Participate in marketing activities and maintain account management, including attending events, forum, and presentation meeting regularly on a strategic level to activate regular customers.

Thought Leadership I You will become a brand expert in tune with thelatest state of art in the branding field.

  • Keep yourself informed about all the brand strategy, innovation/transformation and facilitation knowledge and techniques.
  • Be able to act as a thought leader and push forward new frameworks and methods for brand strategy and facilitation when needed
  • Contribute to our intellectual leadership efforts through articles and other contributions to our publications
  • Organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote Labbrand consulting services.

Team Development I You have the opportunity to experience freedom toexplore and embark on new territories, shall you take it?

  • Develop/learn and apply knowledge to meet specific goals: Sales Skills, Design Thinking, Coaching etc.
  • Recruit talents to form a team
  • Guide team to learn new knowledge and techniques.
  • Coach the team, conduct performance evaluation and improve the quality of team members on a regular basis.

Note: this responsibilities list is non-exhaustive.



  • Result and customer oriented
  • Strong sense of accountability and responsibility with integrity and trust
  • Ability to progress autonomously and strong learning ability
  • Collaborative sense
  • Cross cultural Sensitivity with proficiency in English as well as Mandarin

Director specific:

  • Bachelor degree or above, major in Market Research, Brand Strategy, Brand Building or related field is a plus
  • At least 10 years’ work experience in brand innovation
  • Systematic thinking and capacity for abstraction
  • Proactively and well solution driven
  • Business sense and entrepreneurship


We are an independent agency with comprehensive services and transparent, accessible management.
You will be working with leading and rising brands. 
You will collaborate and continuously learn from the most driven and caring directors.
You will find inspiration to be switched on, on tune with the trends and always learning.


Our office is creative and spacious, located in a deeply-rooted cultural landmark of Shanghai.
We are explorers and we have entrepreneur spirit. 
Our team is multi-cultural and has diverse background. 
You will be surrounded by dynamic, open-minded, passionate, curious and brave people.