Managing Director, SpringPillar


We offer tailored programs for brands to realize the transformation of their culture. 

We provide coaching and training events for your teams, facilitation on projects, and management tools to sustain your transformation efforts.

With our engaging and active programs, we help companies implement their roadmap activities and turn them into opportunities to upskill teams, and foster new collaborative models within the organization.


The Managing Director, SpringPillar is based in our Shanghai headquarters. You will be the growth engine and key advocator of our own brand. You will actively participate in marketing activities to engage our prospects and existing clients, form and grow trust-based client relationships, prepare right product offerings to fulfill clients’ needs, ensure smooth transition from business development to project teams, keep an open mind for innovative business development skills and approaches, and manage deliver business target.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.

Project Excellence I We see beauty in each project: we aim to make everyhuman and enterprise uniquely brilliant and beautiful, how about you?

  • Lead facilitation projects, allocate and organize resources, supervise project execution.
  • Communicate with clients to understand and respond to their needs efficiently.
  • Take an active role in steering the project, assessing and creating new opportunities along the delivery of the project. •  Take control of the project quality and run final report to clients.
  • Coordinate with departments for cross-department projects.

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Lead proposal presentation/ quotes making/ formatting/ mailing and so on to clients for new opportunity.
  • Collaborate with other departments to activate existing clients and develop new clients and attend pitch meetings and presentation meetings.
  • Participate in marketing activities and maintain account management, including attending events, forum, and presentation meeting regularly on a strategic level to activate regular customers.

Thought Leadership I You will become a brand expert in tune with thelatest state of art in the branding field.

  • Keep yourself informed about all the brand strategy, innovation/transformation and facilitation knowledge and techniques.
  • Be able to act as a thought leader and push forward new frameworks and methods for brand strategy and facilitation when needed
  • Contribute to our intellectual leadership efforts through articles and other contributions to our publications
  • Organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote Labbrand consulting services.

Team Development I You have the opportunity to experience freedom toexplore and embark on new territories, shall you take it?

  • Develop/learn and apply knowledge to meet specific goals: Sales Skills, Design Thinking, Coaching etc.
  • Recruit talents to form a team
  • Guide team to learn new knowledge and techniques.
  • Coach the team, conduct performance evaluation and improve the quality of team members on a regular basis.

Note: this responsibilities list is non-exhaustive.



  • Result and customer oriented
  • Strong sense of accountability and responsibility with integrity and trust
  • Ability to progress autonomously and strong learning ability
  • Collaborative sense
  • Cross cultural Sensitivity with proficiency in English as well as Mandarin

Director specific:

  • Bachelor degree or above, major in Market Research, Brand Strategy, Brand Building or related field is a plus
  • At least 10 years’ work experience in brand innovation
  • Systematic thinking and capacity for abstraction
  • Proactively and well solution driven
  • Business sense and entrepreneurship



We are passionate about exploration
We explore new territories with a passion for the branding industry—from the power of words & ideas to digital & culture transformation, from B2C to B2B, from Shanghai headquarters to APAC and worldwide. We are multi-cultural and diverse, we are in tune with the latest trends in the branding field, and always growing. 

We work at the forefront of branding
We are our clients’ guiding partner. We work with Fortune 500 brands and industry leaders around the world ,including Porsche, Coca-Cola, Marvel, Medtronic, XCMG by providing constantly evolved service, improved brand methods and unique brand technology. We are surrounded by dynamic, open-minded, passionate, curious and brave people

We are enthusiastic about life
Our office is creative and spacious, located in heart of a deeply rooted cultural landmark of the city, we continously get inpiration from our surroundings as well as each other, we take the opportunity to enrich our lives and nurture our culture, we are always exposed to new things and celebrate our development with pleasure and pride.
We excel in team performance
We believe in the power of teamwork. Through teamwork, our Human Power comes to life, impacts our clients, and shapes the future.  We believe that progress in team performance is an ongoing pursuit. Our team leaders are caring and accessible. With their experience and management skills, our leaders keep us learning about how to better perform as a team.