Associate Brand Strategy Director


LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.


Being the Associate Strategy Director, you arebased in our Shanghai headquarters. You will be the growth engine and key advocator of our own brand. You will actively participate in marketing activities to engage our prospects and existing clients, form and grow trust-based client relationships, prepare right product offerings to fulfill clients’ needs, ensure smooth transition from business development to project teams, keep an open mind for innovative business development skills and approaches, and manage deliver business target.

Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field. 

Project Excellence I We see beauty in each project: we aim to make everyhuman and enterprise uniquely brilliant and beautiful, how about you?

  • Lead projects, allocate and organize resources, supervise project execution. Projects are mainly brand positioning, brand architecture, messaging matrix management and so on.
  • Organize project flow, including brand management coordination, brand equity research, brand roadmap development and relevant qualitative and quantitative research with a great sense of accountability for project methodology and goal and in respect with time constraints.
  • Communicate with clients to understand and respond to their needs efficiently.
  • Take an active role in steering the project, assessing and creating new opportunities along the delivery of the project.
  • Take control of the report quality and run final report to clients.
  • Coordinate with departments for cross-department projects.

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Lead proposal presentation/ quotes making/ formatting/mailing and so on to clients for new opportunity.
  • Collaborate with BAM team (BD & AM) to activate existing clients and develop new clients. Supervise or take charge of Strategy proposals, attending pitch meetings and presentation meetings.

Thought Leadership I You will become a brand expert in tune with thelatest state of art in the branding field.

  • Participate in marketing activities and maintain account management, including attending events, forum, and presentation meeting regularly on a strategic level to activate regular customers.
  • Organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote Labbrand consulting services.

Team Development I You have the opportunity to experience freedom toexplore and embark on new territories, shall you take it?

  • Implement quality improvement, including organization, process, and tools.
  • Develop/learn and apply innovative methodologies to meet specific goals: Sales Skills, Customers Efficient Communication, Customer Service, etc.
  • Guide team to learn new knowledge and techniques. Coach the team, conduct performance evaluation and improve the quality of team members on a regular basis.


  • Master degree or above, strong in logic thinking and verbal expression 
  • 6- 8 years’ work experience in brand strategy, be able to lead project independently
  • Result and customer oriented
  • Strong sense of accountability and responsibility with integrity and trust
  • Ability to progress autonomously and strong learning ability
  • Collaborative sense, cross cultural sensitivity with proficiency in English as well as Mandarin
  • Quality acumen with an attention to details


We are an independent agency with comprehensive services and transparent, accessible management.
You will be working with leading and rising brands. 
You will collaborate and continuously learn from the most driven and caring directors.
You will find inspiration to be switched on, on tune with the trends and always learning.


Our office is creative and spacious, located in a deeply-rooted cultural landmark of Shanghai.
We are explorers and we have entrepreneur spirit. 
Our team is multi-cultural and has diverse background. 
You will be surrounded by dynamic, open-minded, passionate, curious and brave people.