Words From The Editor
Spring is here, and with it we bring you a fresh new LABReport.
In this issue, you will find an exploration of the naming issues which arise from brand mergers, as well as an article which questions how acronymic brand names translate to the Chinese market. We would also like to direct you to our News & Happenings section to find out about Labbrand’s Visual Identity services, our latest addition to Labbrand’s service portfolio, providing comprehensive solutions for building strong, innovative and valuable brands.
We value our readers’ feedback. As we have received a number of requests for a return to the online format of our original newsletters, in addition to readers who are decidedly in favor of the downloadable version, we will now make the LABReport available both in HTML and in PDF.
And as always, enjoy the reading!
The LABReport Team