MADJOR Becomes Harley-Davidson’s Lead Digital Communication Agency in China

MADJOR, a Labbrand Group company announces its strategic partnership with Harley-Davidson to deliver robust digital solutions to enhance the brand’s China social media performance.


MADJOR, the digital brand experience agency under Labbrand Group announces a new partnership with Harley-Davidson, the world’s leading motorcycle brand founded in 1903 in Milwaukee, Wisconsin. With over 117 years of existence, Harley-Davidson has become a symbol of freedom and power, with a rebellious and adventurous personality. It’s a lifestyle brand that goes beyond manufacturing motorcycles. The brand’s membership club H.O.G has even become a family of the most loyal brand advocators.

MADJOR x Harley Davidson
(Source: Harley-Davidson China)

 As Harley-Davidson’s lead digital communication agency in China, MADJOR is commissioned to build a strong brand-led social communication strategy for Harley-Davidson, delivered in conjunction with a year-long social media management service to reaffirm Harley as the most desirable motorcycle brand in the world. With over a decade of experience and deep expertise in the digital field, MADJOR makes sure to deliver a powerful brand-led digital experience with ongoing management of brand communication, digital assets, and product & service innovation to help its clients make a real impact in the market.

The partnership aims to power up Harley-Davidson’s online presence through social, not only by building a robust, tight-knit connection with its existing social followers, but also to acquire new brand advocators by creating a culturally relevant brand image through China’s dominant social platforms WeChat and Weibo. MADJOR will use its strategic brand tool to ensure all social communications are built from a branding standpoint to effectively increase social engagement and strengthen brand preference and loyalty for Harley-Davidson.

madjor - harley davidson
(Source: Harley Davidson China)

Building brand-led digital experience requires coordinated efforts and close collaboration, the strategy, the brand application, the experience design and the operation all go hand-in-hand. We’re delighted to partner with Harley-Davidson to integrate our capabilities of branding and digital to the world-renown company to increase their saliency and suitability for the China market.

Vladimir Djurovic
Founder and CEO of Labbrand Group

It is a pleasure to work with Madjor. I do apprecitate their effort on trying to bring more diversity into our platform. Look forward to more great outputs in the future!

Rachel Guo
Marketing Manager of Harley-Davidson China