Hong Kong, 20 November, 2018 -- Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honoured with five awards at the 5th annual Transform Awards APAC.
The awards include:
GOLD award in Best Use of a Visual Property for The Coca-Cola Company on the packaging design of the Coca-Cola City Cans Launch Communications;
SILVER award in Best Localisation of an International Brand for Monde Nissin’s subsidiary brand Quorn targeted at the Asia region;
BRONZE award in Best Wayfinding or Signage for the headquarters and office of GF Securities;
BRONZE award in Best Implementation of a Brand Development Project for The Coca-Cola Company City Cans Launch Communications;
BRONZE award in Best Strategic or Creative Development of a New Brand for Hsu Fu Chi's new boutique brand 呈味空间.
Andrew Thomas, publishing editor at Transform magazine, says, “We are proud to host an evening where those in the branding community can celebrate and take pride in their achievements”.
“This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight”.
Labbrand worked closely with The Coca-Cola Company for its City Can Launch Communications, celebrating the cultural diversity of Chinese cities through a series of packaging design visuals that are printed on Coca-Cola cans launched nation-wide. The work was also awarded with Bronze Award for Best Implementation of a Brand Development Project.
Labbrand’s work with Monde Nissin and its brand Quorn to develop a localization strategy for the Asian region was recognized at the awards. The localization strategy was implemented primarily in the Philippines, Thailand, Hong Kong and Singapore market with insights derived from extensive consumer research conducted by Labbrand.
Labbrand’s work for developing the Wayfinding System for GF Securities' new headquarters was also celebrated. The work sets the foundation for the evolution of the brand identity through a dynamic design solution derived from strategic insights.
Lastly, Labbrand worked closely with confectionery company Hsu Fu Chi to conduct a comprehensive brand strategy project, helping to rejuvenate the master brand, and also to develop the brand positioning and Chinese verbal identity identity 呈味空间 [chéng wèi kōng jiān] for the new boutique brand while providing suggestions for the further interpretation across different touch-points.
Labbrand, a China-originated global brand consultancy with a cross-disciplinary approach, has won recognitions at Transform Awards Asia-Pacific at each year’s competition since 2014.
Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.
About The Coca-Cola Company
The Coca-Cola Company is an American corporation, and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company’s portfolio features Diet Coke, Fanta, Sprite, vitaminwater, Powerade, Minute Maid and others but is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John