On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where industry experts of independent agencies from all around the world gather to share their ideas and network with peers. This year the event was held in Beijing from May 8th to 10th.
Anabelle Hourriez presented at the event on the topic of Chinese brand naming, emphasizing on the importance of building a strong verbal identity for international brands. She first introduced the key benefits of having a Chinese brand name and then followed with the types of Chinese brand names as well as naming trends in China.
Labbrand’s past work such as Airbnb, LinkedIn, Dior, Booking.com further illustrated the importance of a robust Chinese verbal identity in cementing a brand's place in the China.
It was a pleasure to meet so many industry peers and connect with such a warm group of people with diverse expertise and background. I was honored to be a guest speaker about the art and science of Chinese naming, sharing our passion for culture and language at Labbrand. A special thanks to Julian and the team at thenetworkone.
Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.
About The Indie Summit
The Indie Summit is the only large scale global conference and networking event, exclusively for Owners, CEO’s and Senior Directors of independent marketing and communications agencies.The Summit provides independent agency leaders with the latest knowledge, insights and skills they need to increase profitability, drive growth, and compete effectively with traditional agency networks and international holding companies. It is a unique mix of inspiration, networking, learning and sharing. The 2019 Indie Summit features speakers of similar quality to those in previous years from around the world – experts from the cutting-edge Chinese technology companies who are revolutionizing social media, online commerce and all other aspects of marketing and communications today.