Supplyframe, a leading Design-to-Source platform for the global electronics value chain, has launched its Chinese brand name 四方维 [sì fāng wéi] created by Labbrand, a leading global brand consultancy. The initiative helps Supplyframe to provide a smooth experience to local customers and further enhances its influence in the Chinese SaaS market.
Supplyframe was founded in 2003 with a vision of transforming the way innovators interact with electronic component suppliers, distributors, and manufacturers. In order to better communicate the brand characteristics in China, Supplyframe and Labbrand collaborated to create the Chinese brand name 四方维 [sì fāng wéi], a name that has a pleasant balance with the original English name while referencing Chinese cultural symbolism.
The Chinese brand name 四方维 [sì fāng wéi] tells Supplyframe’s brand story in several ways:
- Product Integrity Covering All Dimensions: the name leverages the existing phrase 四方 [sì fāng] which symbolizes “all sides or all directions.” The brand name reflects the data-driven nature of Supplyframe and highlights the brand’s commitment to serve customers in a 360° all-round way from design to procurement.
- Rapidly Expanding Ecosystem: 四方 [sì fāng] also means starting from the original center and expanding limitlessly in all directions. It echoes the brand’s drive to expand the ecosystem and push China's electronic value chain to new heights.
- Breakthrough Innovations: the third character 维 [wéi] is often associated with 思维 or “thinking” in Chinese. It reflects AI-driven solutions, indicating Supplyframe’s lead in the intelligent transformation of the global electronics supply chain.
Overall, the Chinese brand name 四方维 [sì fāng wéi] is easy to read and remember and manages to share a very strong phonetic consistency with the English name Supplyframe.
We are thrilled to collaborate with Supplyframe on this naming project. The final name not only reflects the key brand characteristics of Supplyframe but also delivers in a way that’s culturally relevant for the China market.
LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding, and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming, and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity.
Supplyframe’s unmatched industry ecosystem, and pioneering Design-to-Source Intelligence (DSI) Solutions, are transforming how people and businesses design, source, market, and sell products across the global electronics value chain. Leveraging billions of continuous signals of design intent, demand, supply, and risk factors, Supplyframe’s DSI Platform is the world’s richest intelligence resource for the electronics industry. Over 10 million engineering and supply chain professionals worldwide engage with our SaaS solutions, search engines, and media properties to power rapid innovation and optimize in excess of $120 billion in annual direct materials spend. Supplyframe is headquartered in Pasadena, Calif., with offices in Austin, Belgrade, Grenoble, Oxford, San Francisco, Shanghai, and Shenzhen.