Labbrand Wins at the Transform Awards Asia 2020
Shanghai, January 15th, 2021—Labbrand is honored to have won a total of 12 awards at the 2020 Transform Awards Asia!
Established in 2009, the Transform Awards is a celebration of the indispensable talent that exists within the branding sphere. Transform Awards Asia is the only awards programme awarding the best brand work in the region, it recognises excellence and reward innovation in branding.
This year, Labbrand has won 3 Gold, 3 Silver, 3 Bronze and 3 Highly Commended prizes in 8 Categories. This has certainly become one of our highlights in 2020, a remarkable achievement on the 15th anniversary of Labbrand, and also an amazing start for us in 2021.
Gold Award
Client: Crocs
Category: Best Use of Copy Style or Tone of Voice
Labbrand is honored to have developed the Croc’s Chinese brand tagline catered for Chinese market. The tagline delivering a strong and compelling message that Chinese consumers resonate with and smartly reflects the meaning and value that lies in the original English version.
Client: VOYAH Automobile Technology Company
Category: Best Visual Identity from the Engineering and Manufacturing Sector
By developing a unique and consistent brand identity, Labbrand was able to help Dongfeng‘s new EV brand VOYAH stand out among the fierce automobile market and build a reputation as a premium and sustainable EV brand.
Client: Rheinmetall
Category: Best Visual Identity from the Industrial and Basic Materials Sector
Keen to diversify from the competition, while staying relevant to their target audience, Rheinmetall Automotive commissioned Labbrand to create 4 new Key Visual Concepts:
Silver Award
Client: Shui On Land
Category: Best Brand Architecture Solution
Anticipating on the future of workspace, Shui On Land was keen to create an office segment that is different from their traditional office rental business. In 2019, Shui On Land launched its office segment - Shui On WorkX with unique brand positioning and a distinctive brand verbal solution created by Labbrand.
Client: Nespresso
Category: Best Naming Strategy
To enhance the presence of Nespresso in the China market, the company commissioned Labbrand to create a new Chinese brand name, one that can be sensibly linked to English brand name and conveys an aspirational, approachable and high-quality coffee experience.
Client: VOYAH Automobile Technology Company
Category: Best Naming Strategy
The brand’s bilingual name, ”VOYAH,岚图 [lán tú]”, created by Labbrand, perfectly indicates the brand vision in embarking on a new lifestyle of sustainability and intelligence together with the consumers, offering them a comfortable and premium driving experience.
Bronze Award
Client: The Coca-Cola Company
Category: Best Use of a Visual Property
Coca-Cola has teamed up with Porsche through a series of strategic brand partnerships and collaboration campaigns targeting on leveraging assets of both brands. Labbrand is commissioned by the partnership to build a cohesive, distinctive and interactive packaging set with clear delivery of the Porsche Carrera Cup Asia elements through on-pack interaction.
Client: The Coca-Cola Company
Category: Best Use of Packaging
Labbrand is commissioned by the partnership to build a cohesive, distinctive and interactive packaging set with clear delivery of the Porsche Carrera Cup Asia elements through on-pack interaction.
Client: Labbrand Group
Category: Best Visual Identity from the Professional Services Sector
The brand truly shaped a new paradigm but also built a relationship in context with other brands within a portfolio and stands by its own brand archetype. The establishment of the third agency set precondition and further led to the launch of LABBRAND GROUP.
3 Highly Commended Projects
Client: nesQino
Category: Best Naming Strategy
Client: Labbrand Group
Category: Best creative strategy
Client: VOYAH Automobile Technology Company
Category: Best Development of a New Brand within an Existing Brand Portfolio
“The challenges of the past year have been great as companies of all sizes have worked to mitigate the impact of the Covid-19 pandemic. That’s why this year’s Transform Awards winners are incredibly deserving of their recognition. They have championed communications, design and strategic brand development in the most difficult of landscapes.”
We are honored to have our work recognized with 12 awards, including 3 gold awards! at the Transform Awards Asia. My gratitude goes out to our outstanding team and loyal clients with whom we work together to create powerful ideas. Over the past 15 years, Labbrand has been living to its vision that ideas change the world and bring them to life through branding, and create impactful and responsible brands. This is proudly shown in the celebrated work tonight.