SHANGHAI, China, 1st December 2021
Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent to build a global portfolio of iconic luxury fashion brands. Labbrand has developed a strategic design solution communicating Lanvin Group’s commitment both to its heritage and to its determination to be an innovator in the global luxury market.
The adoption of the globally recognizable Lanvin brand as the Group’s new name echoes the entrepreneurial spirit of the founder Jeanne Lanvin with her obsession for innovation and creativity.
Bringing forward the brand’s legacy and tradition of innovation, the new Lanvin Group Signature embodies the sophisticated essence of the Lanvin Wordmark whilst advancing with a culture of inclusivity and diversity under a shared platform.
Retaining the Didone contrasted letterform elegance and typographic (base) structure, the modulated sans-serif design is conscientiously crafted with respect to heritage and adaptive to modern media, pioneering new standards as the first global luxury fashion group originated from China.
The rebrand is a celebration of the Group's inclusive and diverse ecosystem that invigorates heritage brands, nurtures talents, and fosters ingenious ideas.
“It was a pleasant and inspirational process working with the Labbrand team, for their insightful understanding of the world that Lanvin Group is operating in, precise capture of our vision and positioning, as well as their ability to translate that into a visual system that can speak to our audiences around the globe .”
It is with profound joy that we celebrate the transformative and purpose-led realization of this new brand identity. We are honored by this collaborative experience in partnership with the Lanvin Group team, in establishing an authentic universe that is distinctive and ownable, marking a new era for Lanvin Group as it embarks on a new phase of growth both globally and in China.
Labbrand, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity. For more information, please visit labbrand.com