Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail
Contact Us

Name Analysis – Décathlon 迪卡侬

Embarking on a comprehensive and enlightening exploration, we eagerly delve into the fascinating and intricate world of name analysis, a journey that takes us beyond mere linguistic scrutiny into the profound layers of meaning and cultural significance encapsulated within the names of iconic brands.

Original namedecathlon
Chinese name迪-dí卡- kǎ侬-nóng

> 迪-dí (de):
“迪”is comprised of radicals“由” and “辶”,the second of which usually implies a connotes a walking or running motion.“由”in Chinese means origin. Together, these two characters evocate a sense of pioneering or leading.

“迪”is a character often used in phrases which express the idea of knowledge. Because its pronunciation is closely matched with “di”, a common phoneme in Western vocabulary, it is often used for phonetically translated words, such as disco (迪斯科) and Disney (迪士尼).

> 卡- kǎ (cath):

“卡”can be pronounced as“qiǎ”and as“kǎ”,meaning to trap or to pinch.  Because of its similarity in pronunciation and its relatively simple character construction, “卡” is commonly used in phonetic translations of foreign words containing “ca” or “ka”.  Examples include Cartier (卡迪亚), Alcatel (阿尔卡特), and Kapersky (卡巴斯基).

> 侬-nóng (lon):

In ancient Chinese poetry, “侬” expresses the first person I. In modern times, it is used for “you” in the Wu dialect. Other than this, it is rarely used in modern Mandarin.

Download the report

  • SHARE
  • 
  • 
  • 
  • 
BACK

Related Article




4 Brand Strategies in Times of M&A Renaming

Brand Strategy Approaches for Successful M&A Renaming We have seen some of the biggest mergers and acquisitions in the last decade. Just look at some of the headlines…

Brand Strategy in China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

In 2020, despite its challenges, international financial firms found a silver lining in the opening up of China's multi-trillion-dollar retail fund market by the country'…

A Snapshot of Labbrand’s Brand Naming Methodology

As long as there have been brands, there have been brand names. Verbal Identities are oftentimes the very first touchpoint a consumer experiences. As a significant carrie…

FREITAG Fashion Branding, Keep Moving Forward Like a Truck

Start S.W.A.P-ing! Do you remember the typical “Swipe Right or Left” of the dating app Tinder? In October, the Swiss bag retailer FREITAG launched its new proprietary pla…

Design for Success: How to Leverage Identity Design to Establish Your Brand in China

Navigating the dynamic Chinese market prompts brands to consider the extent of adaptation needed and how to balance it with their international heritage. As both foreign …

BMW to Launch New Sub-brand for Electric Cars

BMW, the renowned German luxury car manufacturer, is set to broaden its electric vehicle (EV) portfolio under the "Project i" line. Expanding beyond the tested MINI E, wh…

Brand Naming Systems: Build A Good Nomenclature for Your Brand’s Portfolio

When we talk about nomenclatures, the first thing that tends to come to mind is a complex combination of words and letters, as well as brand naming systems, that seem to …

Bank Branding: Verbal Branding in Banking

Over the past few decades, the perception of banks has evolved from simple institutions for saving and loaning money to integral players in our daily lives. The dynamic s…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject