Etro is a leading independent Italian luxury house renowned for its signature paisley patterns. With over 150 boutiques all over the world, Etro is one of the largest independent fashion brands.
On the eve of its 50th anniversary, Etro embarked on a world-wide digital transformation project and chose China to pioneer the brand’s transformation. It commissioned MADJOR to lead this effort.
Working with China and global top management, MADJOR accompanied the client from insights up to execution and management of new digital assets including content innovation, e-commerce, CRM and retail digitization.
Our work process combining strategic, technical and organizational foresight allowed us to smoothly engineer the transformation process and combine a long-term vision with quick wins to build momentum and set standard for the rest of the company.