Chinese Brand Name Creation

Labbrand successfully created the Chinese brand name for the Grenade, highlighted the positive and energetic personality of the brand.

Grenade is a brand with exceptional taste and attitude. They don’t do normal, they pull out all the stops and push the boundaries, they get you covered whether you’re tackling the highest mountains or battling the lowest of lows. This spirit impressed us most and we believe that the Chinese name 燃拓 [rán tuò] fully brings out the emotional aspiration to the wider audience in China market. Moreover, it helps to create a one-of-a-kind impression in the sports nutrition industry.

GRENADE
GRENADE

The name is Labbrand created was short and vivid, delivering the energetic feeling and unique personality. It highlighted the attitude of always moving forward and exploring more possibilities with both strong body and adventurous attitudes of life athletes.

燃 [rán] represents the iconic personality of Grenade that is self-motivated, passionate and explosive. 拓 [tuò] also reinforces the spirit of life explorers and athletes.

GRENADE
GRENADE

Grenade is a brand with exceptional taste and attitude. They don’t do normal, they pull out all the stops and push the boundaries, they get you covered whether you’re tackling the highest mountains or battling the lowest of lows. This spirit impressed us most and we believe that the Chinese name 燃拓 [rán tuò] fully brings out the emotional aspiration to the wider audience in China market. Moreover, it helps to create a one-of-a-kind impression in the sports nutrition industry.

Alva Lv
Manager, Brand Verbal Strategy

We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associations among Chinese audience, hence we hope to find a new name that can mitigate this and really cater to everyone from professional athletes and fitness enthusiasts to the everyday consumer. We are glad that through a professional and comprehensive naming process, LABBRAND successfully provided us with an ideal solution.

Yating Xia
Country Manager at Grenade China

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