Chinese Brand Name Creation
Brand Localization
Gymshark: Fearlessly Forward
Brand Building Actions of Canadian Companies: Commitment to Brand Promises, Cultivating Community and Listening to Customers
Fitness is the New Black: How Major Sportswear Brands are Riding the Chinese Workout Trend
The Battle between Adidas and Adivon, a brand that represents the grass-roots of China?
Dog vs. Cat? 360buy’s New Visual Identity, Brand Mascot and Expansion Plan
Anta is Going Global
