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4 Brand Naming Strategies in Times of M&A

4 Brand Naming Strategies in Times of M&A

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Making Sense of Sound—Sound Symbolism & Naming

China's Retail Fund Market

Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive

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Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough

HUAIWEI

Chinese Brand Names Go Global: Can They Protect IP Abroad?

Sky high fun just got higher

Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey

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