Chinese Brand Name Creation
4 Brand Naming Strategies in Times of M&A
Making Sense of Sound—Sound Symbolism & Naming
Cracking China’s Retail Fund Market: 4 Ways to Make Your Brand Attractive
Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough
Chinese Brand Names Go Global: Can They Protect IP Abroad?
Art of Naming: Creating Your Brand Language across Consumers’ Brand Experience Journey