Chinese Brand Name Creation
Brand Localization
Bilibili: from ACG Niche to Streaming Powerhouse
Art of Naming: World’s Largest Zoo Created by a Chinese Company—How Alibaba Uses Symbolic Naming to Boost the Brand
Wear Your Blue Apron
Meituan Dianping - The Transactional Super App
How Netflix Uses AI with a Human Touch to Elevate Brand Experience
Instagram’s Growing Problem: Staying Relevant
