Consultant, Brand Verbal Strategy

ABOUT LABBRAND

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.

 

DETAILED RESPONSIBILITIES

Being the proactive and persuasive Consultant, Brand Verbal Strategy based in our Shanghai headquarters, you will work with us together to develop and transform leading and innovative workflow and methodologies into operational brand naming solutions. You will contribute to take charge of Verbal Identity Creation, project operation and coordinate cross-department collaboration. You will assist Creative Director to grow trust-based client relationships, share your ideas to develop client-ready solutions, support cross-department collaborations including business development and knowledge sharing, and assist director to lead a skillful and multicultural team to deliver excellence.

Project Excellence I We see beauty in each project: we aim to make everyhuman and enterprise uniquely brilliant and beautiful, how about you?

  • Assist Department Head to take charge of verbal identity creation for all projects. 
  • Organize project flow, including verbal identity and content creation, screening, and testing, with a great sense of accountability for project methodology and goal
  • Deliver high quality reports and project outcomes to the clients timely
  • Coordinate with other departments for cross-department projects and keep related parties informed during the whole process

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

  • Collaborate with Business and Account Management team to activate existing clients and develop new clients. Supervise or take charge of verbal identity proposals, attending pitch meetings and presentation meetings.
  • Support marketing activities to promote verbal identity offerings.
  • Facing clients directly through emails, phones, conference calls, client meetings and presentations, etc. on a regular basis
  • Communicate with clients to understand and respond to their needs efficiently
  • Detect the questions and pain points of the client and provide with your own point of view and solutions
  • Establish and maintain a trustworthy relationship with the clients

Thought Leadership I You will become a brand expert in tune with thelatest state of art in the branding field.

  • Assist Department Head to capture internal best practices as well as develop/learn and apply innovative methodologies to meet specific goal,
  • Contribute to content development: article, presentations, etc…that reflects Labbrand thought leadership on verbal identity topics

Team Development I You have the opportunity to experience freedom toexplore and embark on new territories, shall you take it?

  • Assist Department Head to guide team to learn new knowledge and techniques.

Note: this responsibilities list is non-exhaustive.

REQUESTED COMPETENCIES

General Competencies:

  • Result oriented and customer orientation
  • Strong sense of accountability and responsibility with integrity and trust
  • Ability to progress autonomously and strong learning ability
  • Collaborative sense 
  • Cross cultural Sensitivity with proficiency in English as well as Mandarin

Position Specific Competencies:

  • Planning and Prioritization skills
  • Ability to implement a performance management 
  • Propensity to build relationship and loyalty
  • Anticipation and solving of conflicts
  • Developing and Motivating others 
  • Ability to Delegate effectively

Education and Work Experience:

  • Bachelor degree or above, major in Language, Marketing, Economics, Sociology
  • Creative thinking and concept digging
  • Good understanding of branding with branding mindset
  • Master Chinese language with delicate perspective and cultural sensitivity
  • Curious, passionate, open minded

BEING A LABBRANDIAN

We are an independent agency with comprehensive services and transparent, accessible management.
You will be working with leading and rising brands. 
You will collaborate and continuously learn from the most driven and caring directors.
You will find inspiration to be switched on, on tune with the trends and always learning.

LIFE AT LABBRAND

Our office is creative and spacious, located in a deeply-rooted cultural landmark of Shanghai.
We are explorers and we have entrepreneur spirit. 
Our team is multi-cultural and has diverse background. 
You will be surrounded by dynamic, open-minded, passionate, curious and brave people.